# Relative Insight

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/relative-insight

- Industry: Internet
- Headquarters: Lancaster, UK
- Website: www.relativeinsight.com
- Total disclosed funding: $0.6M
- Latest round: Series B (May 13, 2014)
- Investors on record: 2

## About

Relative Insight Limited specializes in an AI-powered Customer Intelligence Platform that enables businesses to analyze unstructured customer data for actionable insights, enhancing customer experiences and performance metrics.Relative Insight Limited, founded in 2012 and headquartered in Lancaster, UK, focuses on providing a platform for customer intelligence. The company has successfully completed 5 funding deals, with the latest round being a GROWTH round where they raised GBP 5.57 million on April 5, 2022, led by YFM Equity Partners. CEO Ben Hookway has been instrumental in steering the company's vision, contributing to its funding success.Relative Insight offers an AI-powered Customer Intelligence Platform designed to help businesses of all sizes leverage unstructured customer data for actionable insights. The platform integrates seamlessly with existing tools, allowing companies to transform their data into enhanced customer experiences and improved key performance indicators (KPIs). Core functionalities include Customer Experience Insights, People Analytics, Conversational Analytics, Survey Analysis, and Market Research, each addressing specific use cases such as understanding customer sentiment, optimizing product offerings, and improving service delivery. The platform is utilized by leading customer experience (CX) and insights teams across various industries, serving clients globally in North America, Europe, and Asia-Pacific.In the most recent year, 2021, Relative Insight reported revenue of GBP 1,355,066.In April 2022, Relative Insight Limited raised GBP 5.57 million in growth capital funding, led by YFM Equity Partners. The company plans to utilize this funding to accelerate its customer base and enhance its platform capabilities. They are also exploring opportunities to launch new products aimed at improving customer analytics, with specific target markets including Europe and North America for expansion.

## Funding rounds

- Series B, May 13, 2014, $0.6M — Mercia Asset Management, Force Over Mass Capital

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Series B
- Force Over Mass Capital (https://capitalatlas.ai/funds/force-over-mass-capital) — Series B