# RelateIQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/relateiq

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.relateiq.com
- Total disclosed funding: $69M
- Latest round: Series C (Mar 25, 2014)
- Investors on record: 12

## About

RelateIQ is a technology company that specializes in enhancing customer relationship management through intelligent data analysis and integration, aimed at improving sales processes and customer interactions for businesses.Founded in 2011 in Palo Alto, US, RelateIQ developed innovative solutions for customer relationship management before being acquired by Salesforce, Inc. in July 2014 for USD 392 mn. The acquisition was completed in August 2014, allowing Salesforce to integrate RelateIQ's capabilities into its own offerings. RelateIQ was co-founded by an experienced team with a history of success in technology startups.Salesforce, a leader in customer relationship management (CRM) solutions, primarily offers its flagship product, the Starter Suite, designed specifically for small businesses. The Starter Suite encompasses a comprehensive suite of tools, including marketing, sales, service, and commerce functionalities, all integrated into a single platform that also features Slack for team collaboration at no additional cost. The platform is engineered to streamline operations, allowing users to manage customer interactions, track sales leads, and analyze performance metrics efficiently. Salesforce's services effectively address a range of use cases, including lead generation, customer service optimization, and sales pipeline management, enabling small businesses to enhance productivity, improve customer satisfaction, and drive growth. The company markets its solutions globally, including significant markets such as North America, Europe, and Asia-Pacific, serving a diverse clientele that ranges from startups to established enterprises across various industries.Salesforce operates on a subscription-based revenue model, where businesses pay for access to its software solutions on a recurring basis. The company offers tiered pricing plans for its Starter Suite, catering to different business needs and sizes, which allows clients to select the package that best fits their operational requirements. This model includes various pricing options that align with the number of users and volume of features required, facilitating straightforward scalability as businesses grow. By focusing on B2B transactions, Salesforce establishes partnerships with companies to enhance their CRM capabilities, ensuring that clients have the necessary tools to engage customers effectively and optimize their sales processes. As a result, Salesforce’s revenue structure is built on sustainable, long-term client relationships fostered through continuous service and software upgrades based on customer feedback.Following its acquisition by Salesforce, RelateIQ's resources are expected to be utilized to enhance new product offerings within the Salesforce ecosystem. Plans for future growth include the development of additional features in the Starter Suite aimed at improving user experience and efficiency in customer management. The integration of RelateIQ's technology into new geographic markets, particularly in Asia-Pacific and Europe, is targeted for rollout over the next few years. The recent acquisition for USD 392 mn is intended to support these initiatives, leveraging Salesforce's established infrastructure to maximize the impact of RelateIQ's innovative solutions.

## Funding rounds

- Series C, Mar 25, 2014, $40M — Accel, Kleiner Perkins, Redpoint Ventures, News Corporation, Felicis Ventures, Formation8
- Series B, Jun 12, 2013, $20M — Accel, Battery Ventures, Allen & Company, Thrive Capital, Formation8
- Series A, Apr 26, 2012, $9.1M — Accel, Morgenthaler Ventures, Stage One Capital, SV Angel
- Seed, Aug 1, 2011 — SV Angel

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed, Series A
- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B, Series C
- Morgenthaler Ventures (https://capitalatlas.ai/funds/morgenthaler-ventures) — Series A
- Stage One Capital (https://capitalatlas.ai/funds/stage-one-capital) — Series A
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series B
- Allen & Company — Series B
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series B
- Formation8 (https://capitalatlas.ai/funds/formation8) — Series B, Series C
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series C
- News Corporation — Series C
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series C