# Rekoo Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rekoo-media

- Industry: Software
- Headquarters: Beijing, China
- Website: www.rekoo.com
- Latest round: Series A (Dec 1, 2011)
- Investors on record: 1

## About

Rekoo Media focuses on developing and publishing mobile gaming applications that deliver engaging and interactive gameplay experiences, primarily targeting the Asian gaming market.Founded in 2007 in Beijing, China, Rekoo Media specializes in mobile gaming applications. The company was acquired by HappySNS in January 2012 for USD 20 mn. The firm has engaged in four deals to date, broadening its reach within the gaming sector.Rekoo Japan Co., Ltd. specializes in the development and publishing of mobile gaming applications, with a primary focus on engaging and interactive gameplay experiences. Their flagship offerings include titles such as "????" (Hirokore) and "????????" (Tomodachi Quest), designed to cater to a diverse audience by providing immersive storytelling, character development, and multiplayer functionalities. These products aim to enhance social interaction among users while addressing the demand for captivating mobile entertainment, specifically targeting individuals in Japan and neighboring regions who are avid smartphone users and gaming enthusiasts.Rekoo Japan generates revenue through direct-to-consumer sales of its mobile games, which typically operate on a freemium model. This model allows users to download the games for free while offering in-game purchases that enhance the gaming experience, such as virtual currency, character upgrades, and exclusive items. The company also potentially engages in partnerships with app stores and digital distribution platforms to broaden its audience, contributing to its revenue through shared sales and promotional arrangements.Following its acquisition in January 2012, Rekoo Media is set to utilize its latest funding of USD 20 mn to enhance its product portfolio and expand into new markets. The firm plans to launch new gaming titles by the end of 2023, aiming to capture additional segments of the Asian market, specifically targeting users in Southeast Asia. This expansion is part of a broader strategy to leverage the increasing demand for mobile gaming applications in emerging markets.

## Funding rounds

- Series A, Dec 1, 2011 — Tencent Investment

## Investors

- Tencent Investment — Series A