# REJECT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reject

- Industry: Travel & Leisure
- Headquarters: Tokyo, Japan
- Website: www.reject.co.jp
- Total disclosed funding: $13M
- Latest round: Series B (Nov 13, 2024)
- Investors on record: 12

## About

Based in Japan, Reject Inc. specializes in the esports and gaming sector, offering services that enhance gaming experiences for players and fans alike.Reject Inc., headquartered in Tokyo, Japan, was established in 2018. The company operates as a professional esports organization with a team comprising 30 players across eight divisions and 15 content creators, including Vtubers. In November 2024, Reject Inc. completed its Series B funding round, raising JPY 1.07 billion from investors including DBJ Capital, Itochu, Kids Corporation Holdings Inc., Mitsubishi UFJ Capital, and Orix Capital, marking a total funding of JPY 1.07 billion. Reject Inc. has executed four deals since its inception.????REJECT operates primarily in the esports and gaming sector, offering various services designed to enhance the gaming experience for players and fans. Their core offerings include a professional esports team formed in 2018 with 30 players across eight divisions and 15 content creators, including Vtubers. The company hosts community tournaments such as 'REJECT FIGHT NIGHT' and the '?????' to foster community engagement. Additionally, REJECT markets gaming gear engineered for high performance, designed for individuals seeking to elevate their gaming capabilities. Their services also encompass the Metaverse, where they create game maps tailored to platforms like Fortnite and Roblox, targeting both casual gamers and dedicated esports enthusiasts primarily in the Japanese market.The revenue model for ????REJECT is multifaceted, integrating direct-to-consumer sales with community engagement efforts that foster participation and sponsorship opportunities. Revenue is generated from the sale of branded gaming gear and through partnerships linked to esports events and tournaments. The company engages in sponsorship agreements with brands looking for visibility within the gaming community and merchandise sales, where customers purchase equipment designed for competitive use. While specific pricing details remain undisclosed, the company's flagship items aim for premium positioning to reflect their professional-grade specifications. This diverse range of offerings supports both individual consumers and B2B partnerships within the gaming industry.In November 2024, REJECT Inc. raised JPY 1.07 billion in Series B funding to accelerate global expansion. Future growth plans include entry into the Middle East, enhancing recruitment of international talent, improving training facilities, and developing innovative gaming devices. This funding will specifically support these initiatives, aimed at strengthening their market presence and expanding operational capabilities.

## Funding rounds

- Series B, Nov 13, 2024, $6.9M — Itochu, Mitsubishi UFJ Capital, DBJ Capital, Orix Capital, Kids Corporation Holdings Inc.
- Series A, Mar 24, 2023, $2.3M — JAFCO Group, Z Venture Capital, East Ventures, ADWAYS Ventures, Yogibo Inc.
- Series A, Apr 26, 2021, $3.3M — AG Capital, JAFCO Group, Z Venture Capital, East Ventures
- Seed, Sep 11, 2020, $0.5M — East Ventures, iFund

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed, Series A
- iFund (https://capitalatlas.ai/funds/ifund) — Seed
- AG Capital — Series A
- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A
- Z Venture Capital (https://capitalatlas.ai/funds/z-venture-capital) — Series A
- ADWAYS Ventures — Series A
- Yogibo Inc. — Series A
- Itochu — Series B
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- DBJ Capital (https://capitalatlas.ai/funds/dbj-capital) — Series B
- Orix Capital (https://capitalatlas.ai/funds/orix-capital) — Series B
- Kids Corporation Holdings Inc. — Series B