# Rei Frontier

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rei-frontier

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.rei-frontier.jp
- Total disclosed funding: $0.7M
- Latest round: Series E (Nov 11, 2021)
- Investors on record: 1

## About

Based in Japan, Rei Frontier Inc. operates as a technology firm, specializing in location-based analytics, with a focus on enhancing user engagement through innovative applications.Rei Frontier Inc. is focused on developing and operating the SilentLog Analytics platform. Founded in 2008 and headquartered in Tokyo, Japan, the company has made five significant deals, the most recent being in November 2021, when it raised JPY 80 million in Series E funding from ABC Dream Ventures. The company has seen no major pivots in strategy and does not operate as a subsidiary of another firm.Rei Frontier, Inc. specializes in the development and operation of its core product, the SilentLog Analytics platform. This platform utilizes proprietary location-based analysis technology, allowing for the collection and analysis of detailed movement data in an anonymous manner. The platform facilitates various applications, including behavior analysis and insights derived from user movement patterns for sectors such as health management, tourism, and urban planning. Key products such as the SilentLog app and the ASTARI walking-sharing application have been developed to enhance user engagement and promote health through gamification. The company serves a diverse client base, including large enterprises like Suntory and academic institutions like the University of Tokyo, with services deployed primarily across Japanese markets and selectively within international sectors focused on urban mobility and health analytics.Rei Frontier, Inc. generates revenue primarily through direct partnerships with businesses and organizations that utilize its SilentLog Analytics platform and related applications. The company structures its transactions through subscription-based models for its analytics services and transactional agreements for app usage and development projects. Key flagship products, including the SilentLog platform and various customized applications, are offered to clients on a contractual basis, ensuring consistent revenue streams as clients engage with the technology over time. The pricing plans are tailored to individual client needs, with services being customizable based on the scope of data analysis and application development required. The company engages with diverse sectors, establishing partnerships that enhance its market presence and revenue generation potential.In November 2021, Rei Frontier, Inc. raised JPY 80 million in Series E funding to support its growth initiatives. The company is planning to expand its product offerings, focusing on enhancements to the SilentLog Analytics platform and the introduction of additional applications aimed at the health and urban planning sectors. Additionally, Rei Frontier aims to enter new international markets, with the goal of establishing a presence in regions with high urban mobility needs by 2023. The recent funding will be allocated towards product development, market research, and establishing partnerships in these targeted regions.

## Funding rounds

- Series E, Nov 11, 2021, $0.7M — ABC Dream Ventures

## Investors

- ABC Dream Ventures (https://capitalatlas.ai/funds/abc-dream-ventures) — Series E