# Refurnish the World

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/refurnish-the-world

- Industry: Internet
- Headquarters: Stockholm, Sweden
- Website: www.beleco.com
- Total disclosed funding: $1.8M
- Latest round: Seed (Aug 28, 2019)
- Investors on record: 2

## About

Refurnish the World AB, through its platform Beleco, provides flexible office furniture solutions. They enable businesses to enhance workspace functionality with customizable subscriptions, catering to a diverse clientele in Sweden and Europe.Founded in 2016, Refurnish the World AB operates from Stockholm, Sweden, specializing in office furniture solutions. Notably, the company's funding journey includes a recent SEK 20 million round on February 10, 2022, with key investors such as Alfvén & Didrikson and VEQ. The founders, Marie Rudenstam, Pontus Gustafsson, and Sebastian Rudenstam, have leveraged their expertise to create a sustainable business model focusing on flexibility and client needs. The latest funding round matches the total amount raised, demonstrating investor confidence in their strategy.Beleco specializes in flexible and affordable office furniture solutions designed to enhance workplace functionality and aesthetics. Their core offerings include a subscription service for office and design furniture, with over 2,500 products available from more than 60 brands. This service allows businesses to create customized workspaces tailored to their specific needs, benefiting companies of various sizes, from startups to multinational corporations. Beleco's platform also integrates services that streamline office management, such as facility management services, office design consultations, and digital tools for tracking leases and inventory. The company's products and services are marketed across several geographical regions, including major urban centers in Sweden and other European markets, catering to a diverse clientele looking for innovative office solutions that contribute to improved resource utilization and sustainability.In 2022, Refurnish the World AB reported a revenue of SEK 1,288,726.20, while the EBITDA for the same year was SEK -1,075,734.40. Their revenue model predominantly revolves around subscription-based services, facilitating flexible office management solutions for clients. Businesses engage with the company through monthly subscriptions for furniture and facility management services, allowing for easy adjustments to office setups without long-term commitments. This billing approach streamlines transactions and appeals to businesses aiming to manage costs effectively, complemented by a complimentary office design service that enhances client relationships.In February 2022, Refurnish the World AB raised SEK 20 million in venture funding to support their Nordic expansion strategy. This funding will be utilized to develop and launch new products tailored for future market needs, enhancing their service offerings in the office furniture sector. The company plans to expand its reach beyond Sweden into other Nordic countries, focusing on establishing a stronger presence and catering to a broader client base by 2023.

## Funding rounds

- Seed, Aug 28, 2019, $1.8M — ALMI Invest, NHD Invest AB

## Investors

- ALMI Invest — Seed
- NHD Invest AB — Seed