# Reformed

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reformed

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.feelreformed.com
- Total disclosed funding: $22M
- Latest round: Series A (Jul 9, 2026)
- Investors on record: 4

## About

Reformed Technologies Ltd, located in London, UK, specializes in wellness-focused coffee and matcha products that incorporate functional, health-enhancing ingredients for consumers seeking nutritious beverage options.Reformed Technologies Ltd was founded in 2024 and operates from London, UK. The company focuses on developing unique coffee and matcha products. It has executed 1 deal, most recently raising USD 22.00 mn in a Series A round on July 9, 2026, led by IRIS Ventures, with participation from Foodlabs, JamJar Investments, and V3 Ventures. The company has not undergone any known pivots or changes in business strategy. There is no mention of parent companies or subsidiaries.Reformed offers a specialized range of coffee and matcha products designed to enhance wellness through the incorporation of functional ingredients. Their core offerings include black coffee and ceremonial-grade matcha infused with collagen peptides, creatine, and various adaptogens, along with flavor-enhanced options like strawberry and coconut matcha. The products emphasize premium, ethically sourced ingredients, such as Colombian coffee and Madagascan vanilla, and target health-conscious consumers in markets including the United States, Canada, the United Kingdom, and several European nations.Revenue generation for Reformed is driven by direct-to-consumer sales through their online platform, where customers purchase individual products or bundled offerings. The company’s flagship products, such as collagen-infused black coffee priced at USD 28.00 and specialized blends like mocha with collagen at USD 21.00, reflect the premium nature of the ingredients used. Reformed also engages in subscription models to encourage repeat purchases, fostering brand loyalty and ensuring a steady revenue flow.In July 2026, Reformed Technologies Ltd raised USD 22.00 mn in Series A funding, which will be utilized to hire staff, develop new coffee and matcha products, expand retail distribution, and enter new markets, including the U.S. The company is focusing on launching new products designed with health benefits and increasing its presence in various geographic regions to enhance its market reach.

## Funding rounds

- Series A, Jul 9, 2026, $22M — JamJar Investments, Foodlabs, IRIS Ventures, V3 Ventures

## Investors

- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Series A
- Foodlabs (https://capitalatlas.ai/funds/foodlabs) — Series A
- IRIS Ventures (https://capitalatlas.ai/funds/iris-ventures) — Series A
- V3 Ventures — Series A