# Reform Clothing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reform-clothing

- Industry: Internet
- Headquarters: Belfast, UK
- Website: www.responsible.us
- Total disclosed funding: $6.4M
- Latest round: Seed (Dec 20, 2021)
- Investors on record: 2

## About

Founded in 2020 and based in Belfast, UK, Reform Clothing Ltd., f.k.a. Bonumcorpus (No. 54) Limited, and doing business as Responsible, operates as a 're-Commerce' platform, that specializes in apparel and accessories. In January 2022, the firm raised EUR 5.8 million in seed funding co-led by new investors Barclays Capital and Techstart Ventures, with participation from individual investors. The company was co-founded by Mark Dowds and Mitch Doust and has offices in Belfast, and London.

Responsible provides a technology solution called 'Buy Back,' which allows different businesses to keep their items in circulation. The company's technology is integrated with e-commerce platforms and physical stores' point-of-purchase, and customers will be informed of the product's residual value. The 'Buy Back' policy allows consumers to use the clothes for as long as they want and then return them at any time, earning credit rewards that can be used to buy more products, assuring product circulation, and upcycling in the clothing and fashion industry. Responsible collaborates with various brands such as Stone Island, Palace, Nike ACG, Supreme, Patagonia, among many others and offers a product line that includes t-shirts, hoodies, trousers, jackets, gilets, bags, and hats. The products are available for purchase on both physical storefronts as well as the company’s website.

Responsible will use the January 2022 funding to expand its product-circulation technology to better serve the fashion industry.

## Funding rounds

- Seed, Dec 20, 2021, $6.4M — Barclays Capital, Techstart Ventures

## Investors

- Barclays Capital — Seed
- Techstart Ventures (https://capitalatlas.ai/funds/techstart-ventures) — Seed