# Reforged Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reforged-labs

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.reforgedlabs.com
- Total disclosed funding: $3.9M
- Latest round: Seed (Aug 2, 2024)
- Investors on record: 5

## About

Reforged Labs, based in the US, specializes in innovative marketing technology solutions tailored for mobile game marketers, enhancing efficiency in ad creation and performance analysis through AI-driven tools.Reforged Labs offers a unique platform for mobile game marketers. The company is headquartered in San Francisco, US, and was co-founded by Oscar Luo and Robert Huynh, with Robert Huynh currently serving as CEO. In August 2024, Reforged Labs raised USD 3.9 million in Seed funding from investors including Asymmetry Ventures, DSM Capital Partners, Epakon Capital, Goodwater Capital, and Y Combinator, marking its first funding round and total amount raised.Reforged Labs specializes in advanced marketing technology solutions specifically designed for mobile game marketers. Its flagship product, Boa, is an AI-powered assistant that enhances the ad creative workflow by streamlining ad ideation, storyboarding, and performance analysis. Boa enables users to reduce turnaround times for advertisements and minimize repetitive design feedback, ultimately allowing marketers to take control of their entire advertising process. The software continuously learns from ad performance metrics, informing real-time creative adjustments to optimize campaign effectiveness. The target market for these services includes mobile game developers and marketers globally, with particular emphasis on regions with robust gaming industries, such as North America, Europe, and parts of Asia.Reforged Labs generates revenue through a B2B model, engaging directly with clients in the mobile gaming industry. The company’s transactions revolve around subscription-based access to its AI platform, allowing clients to utilize Boa’s comprehensive suite of features throughout their marketing cycles. These subscriptions provide clients with ongoing support and access to updates, ensuring they benefit from the latest advancements in AI-driven marketing. Specific pricing plans for the services may vary based on the level of access required and the scale of the client's marketing efforts, with options potentially tailored to different tiers of service. The business model is designed to foster long-term partnerships with clients by delivering consistent value and performance improvements through its innovative technology.In August 2024, Reforged Labs raised USD 3.9 million in Seed funding to support its growth initiatives. The company plans to enhance its product offerings, with upcoming features aimed at further optimizing ad creative processes. Additionally, Reforged Labs is targeting expansion into new geographic markets, focusing on regions with emerging gaming industries, with rollouts expected in the next 12 to 18 months. The funding will facilitate product development as well as marketing efforts to attract new clients in these areas.

## Funding rounds

- Seed, Aug 2, 2024, $3.9M — Y Combinator, Goodwater Capital, DSM Capital Partners, Asymmetry Ventures, Epakon Capital

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Seed
- DSM Capital Partners — Seed
- Asymmetry Ventures (https://capitalatlas.ai/funds/asymmetry-ventures) — Seed
- Epakon Capital (https://capitalatlas.ai/funds/epakon-capital) — Seed