# Reflexivity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reflexivity

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.reflexivity.com/
- Total disclosed funding: $34M
- Latest round: Series B (Oct 28, 2024)
- Investors on record: 9

## About

Based in New York, US, and founded in 2019, Knabble, Inc., trading under the name Reflexivity, operates as a financial service provider that offers artificial intelligence-based fundamental analysis and monitoring. The company was founded by Jan Szilagyi (CEO), Giuseppe Sette (President), and Armenak Mayalian (CTO). In October 2024, Reflexivity raised USD 30 million of series B funding led by returning investor Greycroft Partners and new investor Interactive Brokers, with participation from other new investors General Catalyst and Softbank Latin America Ventures. Individual investors also participated in the round. The software-based firm offers a platform that helps investors by offering them real-time data points which help them to take investment decisions. The tool offered by the firm uses artificial intelligence and offers users with more than 35000 assets across various classes, geographies, and instruments. The company generates its revenue on a subscription basis. It offers three plans which are the basic, Copilot, and pro plan. The basic plan offered by the firm is free, Copilot plans cost USD 8.33 per month, and the Pro plan offered by the firm costs USD 100 per month. The company will use the October 2024 funding to accelerate Reflexivity’s product roadmap and expand the delivery of its indispensable platform to its myriad of marquee clients throughout the financial industry.

## Funding rounds

- Series B, Oct 28, 2024, $24M — General Catalyst Partners, Greycroft, Interactive Brokers Group, Inc., Softbank Latin America Ventures
- Series A, Jul 21, 2021, $11M — Greycroft, Gaingels, MUFG Innovation Partners, Fifth Down Capital, Westrie Capital, Rose Park Advisors

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- MUFG Innovation Partners (https://capitalatlas.ai/funds/mufg-innovation-partners) — Series A
- Fifth Down Capital — Series A
- Westrie Capital (https://capitalatlas.ai/funds/westrie-capital) — Series A
- Rose Park Advisors (https://capitalatlas.ai/funds/rose-park-advisors) — Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series B
- Interactive Brokers Group, Inc. — Series B
- Softbank Latin America Ventures (https://capitalatlas.ai/funds/softbank-latin-america-ventures) — Series B