# Reflect Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reflect-software

- Industry: Software
- Headquarters: Villanova, US
- Website: https://reflect.run
- Total disclosed funding: $1.8M
- Latest round: Seed (Jan 22, 2021)
- Investors on record: 4

## About

Based in Pennsylvania, US, and co-founded by Todd McNeal and Fitz Nowlan in 2019, Reflect Software Inc. operates as a provider of an Artificial Intelligence (AI) powered no-code testing platform. Some of the firm's clients include Crossbeam, MDLive, Scale, etc. In January 2024, the firm was acquired by SmartBear Software, Inc., a portfolio company of Vista Equity Partners and Francisco Partners from Battery Ventures, Craft Ventures, Soma Capital Management, and Y Combinator.

The company serves the software development life cycle (SDLC) industry with its test automation solutions. Reflect's flagship product focuses on no-code test automation, leveraging Generative AI to create, execute, and troubleshoot end-to-end tests. Unlike conventional approaches relying on CSS selectors or XPath locators, Reflect's AI engine translates plain-text instructions into automated actions, ensuring adaptability to changes in applications over time. The platform caters to a diverse range of use cases, including visual testing, API testing, and cross-browser testing, promising increased efficiency and reliability. 

Reflect Software generates revenue by offering its software under different subscription plans such as the Team plan at USD 200 per month, the Professional plan at USD 500 per month, etc.

The January 2024 acquisition will support the firm to strengthen its AI capabilities and enable its customers.

## Funding rounds

- Seed, Jan 22, 2021, $1.8M — Battery Ventures, Y Combinator, Soma Capital Management, Craft Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Seed