# Refinery 29

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/refinery-29

- Industry: Internet
- Headquarters: New York, US
- Website: www.refinery29.com
- Total disclosed funding: $78M
- Latest round: Series D (Apr 28, 2015)
- Investors on record: 5

## About

Refinery29 Inc. is a media company that engages audiences through a diverse digital platform, offering inclusive content focused on beauty, wellness, and lifestyle. It champions the stories of underrepresented communities, primarily Black and Latinx individuals.Founded in 2005 and headquartered in New York, US, Refinery29 Inc. operates as a digital media company that focuses on creating an inclusive platform. The company was acquired by Vice Media Inc. in October 2019; financial terms of the deal were not disclosed. Refinery29 has successfully completed 8 notable deals.Refinery29 creates a vibrant community that celebrates diverse voices and stories, particularly from Black and Latinx individuals. Its core offerings include a multi-faceted digital platform that covers beauty, wellness, finance, and lifestyle topics. The content engages users through articles, videos, and interactive experiences, targeting consumers interested in culture and beauty trends. Refinery29 reaches audiences in the United States, United Kingdom, Germany, France, and Australia.Refinery29 generates revenue through advertising partnerships and content creation services. Clients, including beauty brands and lifestyle companies, collaborate with Refinery29 for sponsored content, native advertising, and promotional activities. These partnerships leverage Refinery29's platform to effectively reach a diverse consumer base, with customized packages tailored to meet clients' marketing objectives.Refinery29 plans to utilize the recent funding from its VENTURE DEBT round, which raised USD 8.00 mn in October 2019, to enhance its content production and expand its digital reach. Future growth strategies include introducing new products aimed at improving audience engagement and exploring new markets for expansion. Specific regions targeted for future market entry have yet to be disclosed.

## Funding rounds

- Series D, Apr 28, 2015, $50M — Scripps Networks Interactive, Inc., WPP Ventures
- Series C, Oct 16, 2013, $20M — Stripes
- Series B, Dec 31, 2012, $3.5M — First Round Capital
- Series A, Jul 29, 2011, $4.6M — First Round Capital, Floodgate

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A
- Stripes (https://capitalatlas.ai/funds/stripes) — Series C
- Scripps Networks Interactive, Inc. — Series D
- WPP Ventures (https://capitalatlas.ai/funds/wpp-ventures) — Series D