# ReFiBuy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/refibuy

- Industry: Software
- Headquarters: Raleigh, US
- Website: www.refibuy.ai/
- Total disclosed funding: $15M
- Latest round: Seed (Apr 13, 2026)
- Investors on record: 8

## About

ReFiBuy, Inc. is focused on providing innovative AI-driven solutions for e-commerce and retail. Founded in 2025 in North Carolina, US. The company was co-founded by Scot Wingo (CEO), Cameron Bowe (CTO), James Frawley (CAIO), and Derek Conlin (COO). In April 2026, ReFiBuy, Inc. raised USD 15.31 million in seed funding led by NewRoad Capital Partners, with participation from Ridge Ventures, Silicon Road Ventures, Incubate Fund, Vela Partners, G20 Ventures, Commerce Ventures, and Knoll Ventures.

ReFiBuy specializes in innovative B2B solutions designed to enhance the e-commerce and retail landscape through Agentic AI technology. Their core offerings leverage advanced artificial intelligence to streamline the shopping experience, addressing critical challenges within the e-commerce sector. The company’s platform enables users to efficiently Research, Find, and Buy products—reflecting the natural shopping behaviors of consumers both online and offline. ReFiBuy aims to serve a broad client base, including retailers and businesses across various geographical markets, particularly in North America and Europe. The solutions are tailored for businesses looking to adopt AI-driven processes, thereby enhancing operational efficiency and customer engagement.

ReFiBuy's revenue model is structured around B2B partnerships, where clients engage with the company to integrate its AI solutions into their e-commerce platforms. Transactions typically involve subscription agreements that grant clients access to ReFiBuy's technology and ongoing support services. The pricing structure is designed to accommodate various scales of business operations, providing flexibility for small to large retailers. By offering tiered subscription plans, ReFiBuy caters to diverse client needs, ensuring that businesses can leverage its technology to improve their online retail strategies.

The company plans to utilize the April 2026 funding to expand its Commerce Intelligence Engine and boost market launch initiatives for AI-powered shopping.

## Funding rounds

- Seed, Apr 13, 2026, $15M — Ridge Ventures, Incubate Fund, Commerce Ventures, G20 Ventures, NewRoad Capital Partners, Vela Partners, Knoll Ventures, Silicon Road Ventures

## Investors

- Ridge Ventures (https://capitalatlas.ai/funds/ridge-ventures) — Seed
- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Seed
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Seed
- G20 Ventures (https://capitalatlas.ai/funds/g20-ventures) — Seed
- NewRoad Capital Partners (https://capitalatlas.ai/funds/newroad-capital-partners) — Seed
- Vela Partners (https://capitalatlas.ai/funds/vela-partners) — Seed
- Knoll Ventures (https://capitalatlas.ai/funds/knoll-ventures) — Seed
- Silicon Road Ventures (https://capitalatlas.ai/funds/silicon-road-ventures) — Seed