# Refer.ly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/refer-ly

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.refer.ly
- Total disclosed funding: $1M
- Latest round: Seed (Oct 15, 2012)
- Investors on record: 4

## About

Refer.ly is a digital referral platform that empowers businesses to manage and optimize referral programs effectively, enhancing customer engagement through customizable sharing options and reward systems.Refer.ly operates as a referral marketing platform that assists businesses in creating and managing referral programs. The company is headquartered in San Francisco, US. The founder and CEO is Josh Ho, who has a background in developing online referral systems. Refer.ly has received a total of USD 10.5 mn in funding through its latest round, which was also for USD 10.5 mn, aimed at enhancing its business operations and market presence. The company has been involved in four deals to date.Refer.ly provides an extensive referral software solution that facilitates the development and management of referral programs for businesses. Key features include one-click sharing, automated nudges, and customizable rewards that enhance the referral experience. The platform serves diverse sectors, including e-commerce, SaaS, and consumer goods, and is accessible in major markets such as North America, Europe, and parts of Asia.Refer.ly operates a subscription-based revenue model offering various pricing tiers tailored to businesses of all sizes, from startups to large enterprises. Clients typically pay a recurring fee for access to the platform, which includes personalized onboarding and dedicated referral website portals. The pricing structure provides affordable options for smaller businesses while offering more comprehensive packages for larger organizations. Additionally, the firm promotes customer referrals through various incentive programs, gift cards, and promotional strategies.Refer.ly plans to expand its product offerings and enhance its referral software capabilities in 2024. The company aims to enter new markets, specifically targeting regions in Europe and Asia by mid-2025. The recent funding of USD 10.5 mn will be utilized to support these initiatives, including developing new features and expanding market reach.

## Funding rounds

- Seed, Oct 15, 2012, $1M — New Enterprise Associates, Ignition Partners, 500 Global, Y Combinator

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Ignition Partners (https://capitalatlas.ai/funds/ignition-partners) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed