# Reelio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reelio

- Industry: Internet
- Headquarters: New York, US
- Website: www.reelio.com
- Total disclosed funding: $6.3M
- Latest round: Series A (Aug 24, 2015)
- Investors on record: 2

## About

Reelio Inc. is a technology company specializing in video marketing solutions that enhance brand visibility and audience engagement through targeted advertising strategies.Founded in 2012 and headquartered in New York, US, Reelio Inc. focuses on video marketing technology. The company was acquired by Fullscreen in April 2018, with financial terms undisclosed. The firm's founder has been involved in other ventures, contributing to its strategic direction. The company has completed a total of 3 deals, with the latest round being a Series A that raised USD 5.00 mn led by Headline, marking the total amount raised at USD 5.00 mn as well.Reelio Inc. offers a suite of innovative products and services designed to meet the diverse needs of its client base. Their core offerings include advanced software solutions that streamline business operations, enhance customer engagement, and facilitate data management. These products cater to various sectors, including retail, healthcare, and finance, addressing challenges such as operational inefficiencies and data security concerns. The company's solutions have been instrumental in improving workflow and productivity since their initial release, serving users from small enterprises to large corporations. Geographically, their products are marketed in North America, Europe, and select regions in Asia-Pacific, enabling them to serve a global clientele.Revenue generation for Reelio Inc. is primarily driven through a subscription-based model, where clients pay for access to their software solutions on a recurring basis. This approach fosters long-term relationships with clients, who benefit from ongoing updates and support services. Transactions typically occur directly between the firm and its customers, allowing for a streamlined purchasing process. Clients can select from various pricing tiers based on required features, including additional modules or premium support, emphasizing a direct-to-consumer approach focused on delivering value through flagship products that have established a strong market presence.Reelio Inc. is focused on expanding its product offerings and geographic reach. The company is in the process of designing new video marketing tools, with plans for a significant launch by the end of 2023. Additionally, they aim to penetrate new markets in Asia and South America by mid-2024. The recent Series A funding of USD 5.00 mn will be utilized to support these initiatives, enhancing product development and marketing efforts. The company intends to leverage its acquisition by Fullscreen to amplify growth opportunities and increase market share.

## Funding rounds

- Series A, Aug 24, 2015, $5M — Headline
- Seed, Mar 7, 2014, $1.3M — Headline, KRW Schindler Private Ventures

## Investors

- Headline (https://capitalatlas.ai/funds/headline) — Seed, Series A
- KRW Schindler Private Ventures — Seed