# Reelables

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reelables

- Industry: Software
- Headquarters: London, UK
- Website: www.reelables.com/
- Total disclosed funding: $10M
- Latest round: Series A (Nov 6, 2025)
- Investors on record: 6

## About

Based in London, UK, and founded in 2018 by Brian Krejcarek, and David Stanton, Reelables, Inc. operates as a software company that is specializing in automating the supply chain and inventory management processes. Its solutions aim to reduce human error, improve operational efficiency, and modernize logistics through easy-to-use, paper-thin smart labels. In November 2025, Reelables, Inc. raised USD 10.4 million in series A funding from new investors Amigos Venture, Moneta Ventures, Raptor Capital Management, Silicon Laboratories Inc., and SmoothBrain, along with individual investors.

Reelables is a designer of bluetooth tags for monitoring shared workplace items such as tools. The company's labels can automatically monitor various objects, keep track of item movements, and seamlessly integrate with ERP systems. Furthermore, this enables businesses to manage their inventory, assets, and orders more effectively.

The company generates revenue through the sale of smart labels and associated software solutions, including API integrations and dashboard access for shipment monitoring. Its model focuses on recurring business from logistics providers and enterprises seeking scalable, automated tracking systems.

The company will use the November 2025 funding for growth of its engineering and operations teams, the advancement of smart label product development, and the expansion of manufacturing capacity to support accelerated market growth.

## Funding rounds

- Series A, Nov 6, 2025, $10M — Silicon Laboratories Inc., Raptor Capital Management, Moneta Ventures, SmoothBrain, Amigos Venture Capital
- Seed, Aug 17, 2022 — Pioneer Fund

## Investors

- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- Silicon Laboratories Inc. — Series A
- Raptor Capital Management (https://capitalatlas.ai/funds/raptor-capital-management) — Series A
- Moneta Ventures (https://capitalatlas.ai/funds/moneta-ventures) — Series A
- SmoothBrain (https://capitalatlas.ai/funds/smoothbrain) — Series A
- Amigos Venture Capital (https://capitalatlas.ai/funds/amigos-venture-capital) — Series A