# Reel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reel

- Industry: Internet
- Headquarters: Santa Monica, US
- Website: www.joinreel.co
- Total disclosed funding: $0.3M
- Latest round: Seed (Jun 17, 2019)
- Investors on record: 6

## About

Reel Inc. is a US-based online platform that focuses on empowering users to create engaging digital content seamlessly and effectively.Founded in 2016 and headquartered in Santa Monica, US, Reel Inc. specializes in providing a user-friendly online platform for digital content creation. In February 2023, the company was acquired by SUMA, LLC from various investors including Mucker Capital and L'ATTITUDE Ventures. The acquisition aimed to support SUMA's expansion efforts and enhance their product offerings. The founder's previous history in the tech sector contributed to establishing Reel Inc. as a notable player in the digital landscape. To date, Reel Inc. has completed a total of 6 deals, with their latest funding round being an Angel round where they raised USD 0.250 mn, bringing their total amount raised to USD 0.250 mn.Reel Inc. offers an online platform designed for efficient digital content creation, catering to a diverse clientele seeking to develop interactive media easily. The platform includes a variety of tools for content creation and management, allowing users to engage their audiences effectively. Their services are tailored for individuals, small businesses, and larger organizations looking to enhance their digital presence.Reel Inc. generates revenue through a subscription model, enabling customers to access their content creation tools. Users select from different pricing tiers that correspond to the features they need, with fees structured for monthly or annual billing cycles. This model fosters long-term relationships with customers and facilitates a consistent revenue stream for the company.Following the acquisition in February 2023, Reel Inc. plans to accelerate its product development under SUMA's direction, focusing on expanding their platform capabilities. The company intends to launch new features aimed at enhancing user engagement and accessibility, with specific details to be announced in the near future. Additionally, they are exploring opportunities to expand their reach into new markets, targeting key regions where demand for digital content creation is growing. Funding from the recent Angel round is expected to support these initiatives, contributing to the overall growth strategy.

## Funding rounds

- Seed, Jun 17, 2019 — BAM Ventures, Clocktower Technology Ventures, Chingona Ventures, L'ATTITUDE Ventures
- Seed, Jun 1, 2019 — Chingona Ventures
- Seed, Dec 21, 2018 — BAM Ventures
- Seed, Apr 1, 2018 — BAM Ventures, Watertower Ventures
- Angel, Sep 1, 2017, $0.3M — Mucker Capital

## Investors

- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Angel
- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed
- Watertower Ventures (https://capitalatlas.ai/funds/watertower-ventures) — Seed
- Chingona Ventures (https://capitalatlas.ai/funds/chingona-ventures) — Seed
- Clocktower Technology Ventures (https://capitalatlas.ai/funds/clocktower-technology-ventures) — Seed
- L'ATTITUDE Ventures (https://capitalatlas.ai/funds/l-attitude-ventures) — Seed