# REEF Global

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reef-global

- Industry: Software
- Headquarters: Miami, US
- Website: www.reeftechnology.com
- Latest round: Series C (Dec 3, 2018)
- Investors on record: 1

## About

REEF Global, Inc., based in the US, connects brands with local consumers through an innovative Proximity Network, transforming underutilized spaces into vibrant hubs that meet community demands.REEF Global, Inc. was founded in 2013 and is headquartered in Miami, US. The company operates by connecting businesses with consumers in urban settings, focusing on maximizing local engagement. The founder and CEO, Ari O, has a background in establishing innovative ventures. REEF has been involved in 3 deals, with its most recent funding round occurring in November 2021, where it raised USD 70.5 mn as part of a larger USD 766.47 mn growth round.REEF operates a multifaceted ecosystem of digital solutions designed to connect goods, services, and experiences to consumers in proximity to their neighborhoods. Their core offerings include the Proximity Network, which facilitates the transformation of underutilized spaces—such as parking lots—into vibrant multi-purpose locations that house various services and experiences tailored to local consumer demands. This network enables brands to bridge the gap between digital engagement and physical access, effectively ensuring that customers can access desired products and services in their moment of need. By leveraging the Power of Proximity, REEF serves a diverse customer base, including businesses looking to increase their reach and efficiency, as well as end-users seeking convenience and accessibility. The company's solutions are deployed across diverse geographical markets, targeting urban environments where the demand for localized services is increasing.REEF’s revenue model is centered around facilitating transactions between brands and consumers through its Proximity Network. The company generates revenue by partnering with businesses to utilize its transformed spaces for retail and service offerings. This B2B structure allows companies to access new customer segments while optimizing their physical footprint. Transactions typically occur through partnerships where brands pay for the use of REEF's spaces, with pricing models reflecting the specific services rendered and the scale of the partnership. REEF’s marketplace also caters to direct-to-consumer interactions, offering brands a platform to deliver their products in a localized manner, thereby enhancing consumer engagement. While specific pricing structures for services are proprietary, the firm operates with a focus on maximizing both brand visibility and consumer convenience.In November 2021, REEF Global, Inc. raised USD 70.5 mn in growth funding from unspecified investors to support its strategic initiatives. The funding will be utilized for expanding the Proximity Network and launching new products aimed at enhancing local consumer interactions. The company is targeting urban markets for growth, with plans to broaden its reach significantly over the next two years.

## Funding rounds

- Series C, Dec 3, 2018 — SB Investment Advisers

## Investors

- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series C