# Reeco T.M

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reeco-t-m

- Industry: Software
- Headquarters: Miami, US
- Website: www.reeco.io
- Total disclosed funding: $25M
- Latest round: Series A (Jan 15, 2025)
- Investors on record: 3

## About

Based in Tel Aviv, Israel, and founded in 2020 by Henrik Shimony and Omri Shalev, Reeco operates as a software company that provides a hospitality service platform that uses AI-based technology to bring together buyers and suppliers of the hospitality industry in one convenient platform. In January 2025, Reeco T.M Ltd. raised USD 15 million in series A funding led by new investor Aleph, with participation from returning investors Net Capital Ventures and Joule Ventures. Reeco is an operator of a hospitality-focused online shopping marketplace that connects manufacturers, distributors, and buyers. The company's platform offers different kinds of services such as ordering from multiple suppliers with one contract, comparing products from different suppliers, tracking orders online, and providing analytics and monthly reports, making the purchasing process easy and user-friendly, like shopping online and receiving orders is just as simple with our tablet-based system, enabling buyers to have freedom of choice, sellers to have access to customers, and market forces to work in their favor. The platform provides total freedom of choice and complete visibility into purchasing improving speed and efficiency while reducing cost and waste. The company plans to use the January 2025 funding to accelerate platform development, expand its sales and marketing teams, support customer acquisition, and enhance research and development efforts.

## Funding rounds

- Series A, Jan 15, 2025, $15M — Aleph, Joule Ventures, Net Capital Ventures
- Seed, Mar 28, 2023, $10M — Joule Ventures, Net Capital Ventures

## Investors

- Joule Ventures (https://capitalatlas.ai/funds/joule-ventures) — Seed, Series A
- Net Capital Ventures (https://capitalatlas.ai/funds/net-capital-ventures) — Seed, Series A
- Aleph (https://capitalatlas.ai/funds/aleph) — Series A