# Reebonz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reebonz

- Industry: Consumer Products
- Headquarters: Singapore, Singapore
- Website: www.reebonz.com
- Total disclosed funding: $56M
- Latest round: Series D (May 19, 2013)
- Investors on record: 7

## About

Reebonz Ltd. is a Singapore-based company specializing in live shopping entertainment, offering a unique platform for consumers to purchase luxury fashion and lifestyle products through interactive live streaming shows on social media.Founded in 2009 in Singapore, Reebonz Ltd. operates in the live commerce space. The company has undergone strategic changes, notably re-launching its live shopping segment, ReebonzLIVE, on December 26, 2021. Claudia di Paolo serves as the CEO. Reebonz has raised a total of SGD 56.40 mn, with the latest funding round being Series D led by MediaCorp Pte Ltd. The most recent deal occurred on June 6, 2013, marking a significant milestone in the company’s investment journey, with a total valuation of SGD 200.00 mn.ReebonzLIVE, managed by LiveCommerce Entertainment, focuses on live shopping experiences via platforms like Facebook and Instagram. The service showcases curated luxury products, allowing viewers to engage and place orders in real-time during broadcasts. The experience aims to enhance traditional e-commerce through interactive elements, targeting consumers who appreciate luxury fashion and lifestyle goods.In 2018, Reebonz Ltd. reported a revenue of SGD 88,379,000 with an EBITDA of SGD -10,703,000, reflecting the company's financial performance during that year.Reebonz plans to utilize its recent funding to enhance its live shopping technology and expand its reach into new markets. The company is targeting growth in Southeast Asia, particularly in Malaysia and Thailand, aiming for a presence in these regions by 2025. With the additional capital raised, Reebonz intends to improve its product offerings and enhance consumer engagement strategies.

## Funding rounds

- Series D, May 19, 2013, $46M — Intel Capital, Granite Asia, Vertex Ventures Southeast Asia & India, MediaCorp Pte Ltd., MPC, SGInnovate
- Series C, Nov 11, 2011 — Intel Capital, Granite Asia, Vertex Ventures Southeast Asia & India, MediaCorp Pte Ltd., MPC, SGInnovate
- Series B, Dec 10, 2010 — Granite Asia, Vertex Ventures Southeast Asia & India, Yuanfu Capital, MPC
- Series A, Jun 1, 2010, $10M — Granite Asia, Vertex Ventures Southeast Asia & India, MPC

## Investors

- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series A, Series B, Series C, Series D
- Vertex Ventures Southeast Asia & India (https://capitalatlas.ai/funds/vertex-ventures-southeast-asia-india) — Series A, Series B, Series C, Series D
- MPC — Series A, Series B, Series C, Series D
- Yuanfu Capital (https://capitalatlas.ai/funds/yuanfu-capital) — Series B
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series C, Series D
- MediaCorp Pte Ltd. — Series C, Series D
- SGInnovate (https://capitalatlas.ai/funds/sginnovate) — Series C, Series D