# Redux

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/redux

- Industry: Internet
- Headquarters: Berkeley, US
- Website: www.redux.com
- Total disclosed funding: $7.1M
- Latest round: Series B (Feb 9, 2012)
- Investors on record: 2

## About

Redux is a technology company specializing in moisture removal solutions that enhance the performance and lifespan of electronic devices, particularly in the audiology sector.Founded in 2007 in Berkeley, US, Redux develops innovative moisture removal technology. The company's founders, Erwann Lameignère, Eveline Pontual, and Reuben Zielinski, have backgrounds in various tech ventures. Redux has attracted funding, including a recent investment of USD 1.00 mn from Draper Fisher Jurvetson in June 2014, bringing the total funds raised to USD 1.00 mn. Notably, Redux was acquired by Crunchyroll in June 2014.Redux specializes in moisture removal technology aimed at enhancing the performance and longevity of electronic devices, particularly hearing aids, earbuds, and smartphones. The company's core offerings include the Redux Pro, a vacuum drying platform designed for hearing care professionals, and the Redux Home Dryer, which utilizes a heatless, desiccant-based drying system for personal use. These devices address the issue of moisture accumulation, which is known to significantly impair audio performance and device longevity. Redux's technology is utilized by both individual consumers and clinics, with the latter often serving patients who rely on hearing aids for effective communication. The company's products are marketed and sold primarily in North America, Europe, and Australia, targeting both direct consumers and business clients in the audiology sector.Redux generates revenue through the sale of its moisture removal devices, with flagship products such as Redux Pro priced at USD 2,750, Redux Home Dryer at USD 399, and additional products like the Redux DryBUDDY and Redux DryBUDDY Mini available at USD 89.99 and USD 44.99, respectively. The company operates on a direct-to-consumer model while also establishing partnerships with audiology clinics and retailers, allowing for both B2B and B2C transactions. This dual approach broadens the customer base and enhances the accessibility of their moisture removal technology across various markets. Transactions typically involve one-time purchases of hardware, with a focus on delivering value through high-quality, clinically trusted technology designed to restore device performance and protect against moisture-related damage.Redux's strategy for future growth includes the development of new products aimed at further enhancing moisture removal capabilities, although specific release dates have not been disclosed. The company is exploring opportunities to expand into new markets in Asia and South America by 2025, leveraging recent funding to support these initiatives. The funding secured from Draper Fisher Jurvetson will be utilized to accelerate product development and market entry strategies, thereby increasing Redux's global footprint.

## Funding rounds

- Series B, Feb 9, 2012, $1M — Draper Fisher Jurvetson
- Series C, Sep 24, 2010, $1M — Draper Fisher Jurvetson, Alsop Louie Partners
- Series B, Mar 18, 2008, $3.5M — Draper Fisher Jurvetson, Alsop Louie Partners
- Seed, Mar 1, 2007, $1.6M — Alsop Louie Partners

## Investors

- Alsop Louie Partners (https://capitalatlas.ai/funds/alsop-louie-partners) — Seed, Series B, Series C
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series B, Series C