# Redtail Adventures

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/redtail-adventures

- Industry: Software
- Headquarters: London, UK
- Website: www.caper.co
- Total disclosed funding: $0.4M
- Latest round: Seed (Mar 31, 2020)
- Investors on record: 2

## About

Redtail Adventures Limited focuses on delivering innovative solutions that enhance operational efficiencies and user experiences across various sectors including technology and healthcare.Redtail Adventures Limited is a technology company based in London, UK, specializing in providing solutions to streamline processes for businesses. Founded by Ben Geliher and Sara Perkins, the company has undergone a strategic pivot towards focusing on targeted markets in North America and Europe. In March 2020, the company successfully closed a Seed round of funding, raising GBP 300 thousand, led by LEGO Ventures with participation from Founders Factory. This funding values Redtail Adventures Limited at GBP 1.32 million post-money, marking a significant milestone in its growth trajectory.Redtail Adventures Limited specializes in a robust suite of products and services designed to address specific challenges within its target markets. Its core offerings include innovative solutions that streamline operational efficiencies and enhance user experiences across various sectors. These products are engineered to improve workflow productivity and reduce costs, making them invaluable to a diverse clientele ranging from small businesses to large enterprises. The company has strategically focused on markets such as North America and Europe, where its products have gained traction among industries including technology, healthcare, and finance. Since their initial launch, these offerings have continued to evolve, incorporating user feedback and advancements in technology to better serve their end-users.Revenue generation for Redtail Adventures Limited primarily occurs through a combination of subscription-based models and direct sales to both business-to-business (B2B) and direct-to-consumer channels. The transaction structure is designed to accommodate a variety of client needs, with tailored pricing plans that reflect the complexity and scale of the services rendered. Flagship products are offered under a tiered pricing strategy, allowing clients to select the most appropriate options based on their operational requirements and budget. Through these structured transactions, the company ensures a steady revenue stream while fostering long-term partnerships with its clients. The commitment to delivering high-quality solutions is reflected in the consistent demand for its signature offerings across its established market regions.In March 2020, Redtail Adventures Limited raised GBP 300 thousand in Seed funding, which will be instrumental in supporting the company's future growth initiatives. The funding will be directed towards the development of new products aimed at enhancing user engagement and operational efficiency, with plans to launch these innovations in the next 12 months. Additionally, the company is exploring expansion into new geographic markets, particularly in Asia and South America, by the end of 2022. These strategic moves aim to leverage the recent investment to scale operations and increase market presence.

## Funding rounds

- Seed, Mar 31, 2020, $0.4M — Founders Factory, LEGO Ventures

## Investors

- Founders Factory (https://capitalatlas.ai/funds/founders-factory) — Seed
- LEGO Ventures (https://capitalatlas.ai/funds/lego-ventures) — Seed