# RedShelf

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/redshelf

- Industry: Software
- Headquarters: Chicago, US
- Website: www.redshelf.com
- Total disclosed funding: $26M
- Latest round: Series C (Oct 10, 2018)
- Investors on record: 3

## About

RedShelf, Inc. is a digital platform that provides students with access to a vast catalog of educational resources, including digital textbooks, significantly enhancing affordability and accessibility in higher education.Founded in 2011 by Greg Fenton and Timothy Haitaian, RedShelf, Inc. is based in Chicago, US. The company focuses on delivering digital textbooks and educational resources. It has successfully closed a total of 7 deals, with its most recent funding round being a Venture Debt of USD 2.96 mn, raising a total of USD 22.21 mn.RedShelf specializes in providing digital textbooks and educational resources to students, offering a comprehensive catalog of nearly one million titles at significantly reduced prices compared to traditional print options. The platform is designed to enhance the learning experience through built-in study tools like text highlighting, note-taking, flashcard creation, and citation generation in formats such as APA, MLA, and Chicago-Style. Targeting primarily college and university students, RedShelf grants seamless access to essential academic materials from any device, thus addressing challenges related to affordability and accessibility in higher education and is available across the United States and Canada.RedShelf generates revenue through direct-to-consumer sales of digital textbooks and educational materials. Customers can access eBooks based on specific titles or ISBNs, which facilitates a tailored shopping experience. While emphasizing affordability, the specifics of product costs and subscription options depend on market demand and partnerships with educational institutions. The company focuses on enhancing student engagement and academic success through its digital offerings.In April 2025, VitalSource Technologies LLC acquired RedShelf, Inc. from DNS Capital, Coniston Capital, and the National Association of College Stores, with financial terms undisclosed. Looking forward, RedShelf plans to develop new products aimed at expanding its catalog and improving educational tools, although specific product release dates are yet to be announced. The company targets further expansion in the U.S. and Canada, leveraging the recent funding to enhance its platform and outreach in these regions.

## Funding rounds

- Series C, Oct 10, 2018, $22M — DNS Capital
- Series B, Aug 23, 2016, $4M — National Association of College Stores, Inc., Coniston Capital

## Investors

- National Association of College Stores, Inc. — Series B
- Coniston Capital — Series B
- DNS Capital (https://capitalatlas.ai/funds/dns-capital) — Series C