# RedLasso

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/redlasso

- Industry: Media
- Headquarters: King of Prussia, US
- Website: www.redlasso.com
- Total disclosed funding: $2M
- Latest round: Series B (Jun 24, 2009)
- Investors on record: 1

## About

RedLasso is an online information-entertainment platform that offers a wide array of content, including articles and news updates, catering to both casual readers and professionals with interests in various topics such as travel, sports, and technology.Founded in 2005 and headquartered in King of Prussia, US, RedLasso operates as a digital content provider. The company raised USD 2.000 mn in Series B funding from Osage Venture Partners on June 24, 2009, marking its sole funding deal to date. There are no mentions of company pivots or a parent organization; however, the company's operations focus on the U.S. market.RedLasso operates as an online information-entertainment platform that provides a diverse range of content aimed at keeping its audience informed and engaged. The company's core product offerings include articles, news updates, and lifestyle content covering various topics such as travel, sports, and technology. RedLasso targets a broad customer base, including casual readers seeking entertainment and information, as well as professionals interested in industry trends and insights. Their content serves users primarily in the United States, focusing on major urban areas where access to digital media is prevalent. The platform continuously updates its offerings to address current events and emerging trends, ensuring relevance in a fast-paced information landscape.RedLasso's revenue generation is primarily driven by its content delivery through digital advertising and potential subscription models, which cater to a diverse audience comprising both individual users and businesses. The company engages in transactions primarily through direct-to-consumer channels, where users access content either freely supported by advertisements or through premium subscription plans that may offer ad-free experiences or exclusive content. The pricing structure for these services may vary, with standard content available at no cost while premium features could incur a subscription fee. This model is designed to attract a wide range of users, facilitating a sustainable revenue stream through both advertising partnerships and direct subscriptions.Following the Series B financing round in June 2009, RedLasso plans to utilize the USD 2.000 mn raised to enhance its content offerings and explore new digital marketing strategies. Although specific upcoming products and expansion plans into new markets have not been detailed, the company is expected to focus on expanding its reach within existing urban areas in the U.S. to capture a larger audience.

## Funding rounds

- Series B, Jun 24, 2009, $2M — Osage Venture Partners

## Investors

- Osage Venture Partners (https://capitalatlas.ai/funds/osage-venture-partners) — Series B