# REDEF

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/redef

- Industry: Media
- Headquarters: New York, US
- Website: www.mediaredefined.com
- Total disclosed funding: $2.3M
- Latest round: Seed (May 2, 2014)
- Investors on record: 3

## About

REDEF is a media company specializing in social audio chat, facilitating engaging real-time discussions across diverse topics. Its innovative platform empowers users to connect with influencers and industry leaders in curated virtual environments.Founded in 2013 in New York, US, REDEF operates a platform that enhances social audio interactions. In May 2014, the company raised USD 2.250 mn in a Seed funding round led by Bloomberg Beta, with participation from Greycroft Partners and The Chernin Group. The CEO is Jason Hirschhorn, who has a history of founding other companies in the media sector.REDEF offers a robust platform known for its social audio chat capabilities, primarily through its flagship product, Clubhouse. This platform enables users to engage in real-time audio discussions on various topics from business to entertainment. Users can join virtual rooms to listen and participate in conversations hosted by industry leaders and experts, creating a curated discussion space appealing to professionals in technology, media, and entertainment. The user base is primarily located in North America and Europe, with expanding reach to audiences in Asia and beyond.Revenue generation for REDEF is driven by partnerships and subscription models. Businesses and influencers collaborate with the platform for sponsored discussions, enhancing visibility while engaging users. Additionally, subscription plans for premium features allow access to exclusive content, ensuring sustainable financial growth through B2B partnerships and direct consumer interactions.REDEF plans to utilize the recently raised USD 2.250 mn from its Seed financing in May 2014 to support upcoming new product launches and geographic expansions. The company is looking to enhance its product offerings in the social audio space and expand into new markets, particularly Asia, by the end of 2024. The funding will be allocated towards product development and market entry strategies.

## Funding rounds

- Seed, May 2, 2014, $2.3M — Greycroft, TCG, Bloomberg Beta

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- TCG (https://capitalatlas.ai/funds/tcg) — Seed
- Bloomberg Beta (https://capitalatlas.ai/funds/bloomberg-beta) — Seed