# RedBlue Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/redblue-co

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.bodycodi.com
- Total disclosed funding: $11M
- Latest round: Series A (Dec 31, 2021)
- Investors on record: 4

## About

Based in Seoul, South Korea, and founded in 2015, RedBlue Co., Ltd., trading under the name bodycodi, is a fitness integrated platform with cloud and mobile technology to digitally transform various fitness center tasks. In December 2021, RedBlue Co., Ltd. raised KRW 3 billion in a Series A funding from FuturePlay, GREEN CROSS Holdings, and Shinhan Capital. As of December 2021, RedBlue Co., Ltd. has raised a total of USD 3.16 million in funding and Seok-Hoon Lee is the CEO of the company. RedBlue Co., Ltd. provides a fitness integration platform, bodycodi that integrates with mobile and cloud technology. The company also offers BodyCodi Coach, a mobile application that is used by professional instructors in fitness centers, including gyms, pilates and yoga schools, and golf studios. The mobile application enables payments, promotional coupons, booking, schedule consolidation management, attendance management, separate access to each class, seat reservation system, class scheduling, and class-specific announcements and image settings. In addition, the company also offers easy payroll settlement, and systematic customer care services. As of December 2021, approximately 1,500 merchants, including small and medium-sized fitness brands within South Korea have used the bodycodi platform. RedBlue Co., Ltd. generates revenue through subscription of its product packages from members. RedBlue Co., Ltd. plans to use its proceeds from a Series A funding to improve its services to fitness centers and customers through upgraded technology and various partnerships.

## Funding rounds

- Series A, Dec 31, 2021, $8.4M — ES Investor
- Series A, Dec 7, 2021, $2.5M — Shinhan Capital, FuturePlay, Green Cross Holdings

## Investors

- Shinhan Capital (https://capitalatlas.ai/funds/shinhan-capital) — Series A
- FuturePlay (https://capitalatlas.ai/funds/futureplay) — Series A
- Green Cross Holdings — Series A
- ES Investor (https://capitalatlas.ai/funds/es-investor) — Series A