# Red Tricycle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/red-tricycle

- Industry: Media
- Headquarters: Sausalito, US
- Website: www.redtri.com
- Total disclosed funding: $4.9M
- Latest round: Series A (Jan 29, 2013)
- Investors on record: 6

## About

Red Tricycle Inc. is a digital content platform focused on providing families with curated information and resources to enhance their parenting experience through engaging articles and recommendations.Founded in 2006 and headquartered in Sausalito, US, Red Tricycle Inc. is dedicated to helping parents navigate family life. The company was acquired by Tinybeans on January 29, 2020, for USD 11 million, marking a significant transition in its business strategy. Prior to this acquisition, Red Tricycle had successfully executed 6 deals in its operational history, establishing itself as a valuable resource for its target audience.Red Tricycle specializes in delivering a comprehensive suite of digital solutions aimed at optimizing online presence and engagement for businesses. Their flagship product, a content management system, allows users to create, manage, and optimize digital content seamlessly. Tailored for small to medium-sized enterprises, this platform is designed to empower users with tools that facilitate website building, e-commerce functionalities, and digital marketing capabilities. The primary end users include businesses across various sectors such as retail, services, and education, who rely on the company’s solutions to establish and maintain an effective online footprint. The company provides its services primarily in North America and Europe, catering to a diverse clientele that seeks robust digital infrastructure to enhance customer interactions and drive sales.The company's revenue model is structured around a subscription-based framework, allowing clients to access its products and services on a recurring basis. Clients typically enter into annual or monthly subscription agreements, which grant them various tiered access to features based on their chosen plan. For instance, businesses may opt for a basic tier focused on essential website functionalities or choose premium plans that include advanced e-commerce tools and priority support. This structure not only facilitates predictable revenue streams but also encourages long-term partnerships with clients. Additionally, the company may engage in B2B transactions, providing tailored solutions to larger enterprises, which often involves customized pricing based on specific needs and volumes. The diverse pricing plans available are designed to cater to a wide range of businesses, ensuring that they can find a suitable option that aligns with their operational requirements and budget.The company is focused on future growth through the development of new products and the expansion into new markets. Following the acquisition by Tinybeans, Red Tricycle plans to leverage its recent funding to enhance product offerings and improve user engagement. Specific details on upcoming product launches and expansions into additional geographic regions have yet to be announced, but the company aims to utilize the USD 11 million from the latest TRADE SALE to support its strategic objectives.

## Funding rounds

- Series A, Jan 29, 2013, $0.8M — Maveron
- Seed, Dec 9, 2012, $2.3M — Maveron, Richmond Park Partners, 500 Global, zulily, Inc., Tuesday Capital, Expansion Venture Capital
- Series A, Nov 29, 2012, $1.9M — Maveron, Richmond Park Partners, 500 Global, zulily, Inc.

## Investors

- Maveron (https://capitalatlas.ai/funds/maveron) — Series A, Seed
- Richmond Park Partners — Series A, Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A, Seed
- zulily, Inc. — Series A, Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- Expansion Venture Capital (https://capitalatlas.ai/funds/expansion-venture-capital) — Seed