# Recurly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/recurly

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.recurly.com
- Total disclosed funding: $20M
- Latest round: Series B (Oct 16, 2014)
- Investors on record: 7

## About

Recurly, Inc. provides innovative subscription management software and recurring billing solutions that simplify operations for businesses using subscription models, enhancing revenue growth and customer retention.Founded in 2009, Recurly, Inc. specializes in subscription management and recurring billing solutions. The company is based in San Francisco, US. Dan Burkhart, who has experience in tech startups, is the CEO. Recurly has successfully completed five funding rounds, with its latest funding round raising USD 19.5 mn led by F-Prime Capital on August 12, 2020. The total amount raised by the company stands at USD 19.5 mn after this round.Recurly operates as a leading subscription management software and recurring billing platform, designed to streamline the complexities associated with subscription-based businesses. Their core product offerings encompass Recurly Subscriptions, Recurly Commerce, Recurly Engage, and Recurly RevRec, which collectively facilitate subscription lifecycle management, optimize sales on platforms like Shopify, drive upsells and product adoption, and automate revenue recognition. These solutions cater to a diverse clientele, including SaaS companies, consumer goods retailers, and streaming media services, enabling them to effectively manage subscriber retention, reduce churn, and enhance overall revenue growth. Recurly's products are deployed across various geographical markets, including North America, Europe, and the Asia-Pacific region, ensuring businesses can extend their reach and adapt to local payment preferences and regulatory requirements.Recurly generates revenue primarily through its subscription-based model, wherein clients pay for access to its suite of products and services. Clients, which include both enterprise-level businesses and small to medium-sized enterprises, engage with Recurly by subscribing to its various offerings tailored to their needs. For instance, a SaaS company may utilize Recurly Subscriptions for lifecycle management and opt for Recurly Engage to enhance customer retention, while a retail business could leverage Recurly Commerce to boost subscription sales via Shopify. Revenue is structured around these subscription tiers, allowing clients to scale their usage based on business growth and requirements. The platform's pricing plans are designed to accommodate different business sizes and needs, ensuring that customers can select the most suitable service level for their operations.Recurly plans to enhance its product offerings with new features aimed at improving the user experience and increasing customer retention. The company is also looking to expand into new markets, specifically targeting regions in Europe and the Asia-Pacific by 2022. The recent funding of USD 19.5 mn will be utilized to support these initiatives, particularly in product development and market expansion efforts. In August 2020, Accel-KKR acquired a majority stake in Recurly, Inc. from a consortium of investors, which is expected to provide additional strategic direction.

## Funding rounds

- Series B, Oct 16, 2014, $12M — Polaris Partners, Headline, Greycroft, F-Prime Capital
- Series A, Dec 27, 2011, $6M — Polaris Partners, Headline, Harrison Metal, Freestyle VC
- Seed, Jul 30, 2010, $1.7M — Polaris Partners, 500 Global, Harrison Metal, Freestyle VC

## Investors

- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Seed, Series A, Series B
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Seed, Series A
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed, Series A
- Headline (https://capitalatlas.ai/funds/headline) — Series A, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B
- F-Prime Capital (https://capitalatlas.ai/funds/f-prime-capital) — Series B