# RecordSetter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/recordsetter

- Industry: Travel & Leisure
- Headquarters: New York, US
- Website: www.recordsetter.com
- Total disclosed funding: $1M
- Latest round: Series A (Sep 30, 2011)
- Investors on record: 2

## About

RecordSetter is an innovative online platform that allows users to document and celebrate world records, fostering creativity and encouraging individuals to showcase their unique skills through quantifiable achievements.Founded in 2008, RecordSetter operates from New York, US, and serves as a platform for individuals to submit unique world records. Corey Henderson, the founder, previously established other ventures. The company raised USD 0.5 million from VegasTechFund in May 2013, marking its most recent funding round, which is also the total amount raised to date.RecordSetter is a platform dedicated to documenting and celebrating world records across a diverse range of categories, promoting the idea that everyone can achieve excellence in a unique way. It facilitates record submissions, enabling individuals to showcase their skills through quantifiable records supported by media evidence. The platform encourages innovation, allowing users to submit records that vary from physical feats to artistic achievements. Targeting a global audience, RecordSetter engages individuals, families, schools, and organizations interested in showcasing their talents and engaging in friendly competition. Key geographical markets include North America, Europe, and parts of Asia, with a growing interest in personal achievement and sustainability, evidenced by initiatives like Lexie Alford's record-breaking journey in an electric vehicle.RecordSetter generates revenue through a subscription model and strategic partnerships, facilitating record submissions and promotions. Users can create accounts to submit records, participate in challenges, or access premium features. Although specific pricing plans are not disclosed, the model supports direct-to-consumer interactions, allowing users to pay for submission opportunities or enhanced visibility. Collaborations with brands, such as with Ford, help promote sustainability and expand the platform's reach within the eco-conscious consumer market. This model fosters community interaction and engagement, enhancing customer loyalty and creating an ecosystem centered around achievement and creativity.Looking ahead, RecordSetter aims to enhance its platform by developing new features that will be launched in the near future. The company is also planning to expand into new markets in Asia and Europe by the end of 2024. The recent funding of USD 0.5 million will be utilized to support these initiatives, enabling the company to innovate its offerings and increase its market presence.

## Funding rounds

- Series A, Sep 30, 2011, $1M — VantagePoint Capital, 77 Ventures

## Investors

- VantagePoint Capital (https://capitalatlas.ai/funds/vantagepoint-capital) — Series A
- 77 Ventures — Series A