# Recess Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/recess-digital

- Industry: Internet
- Headquarters: Venice, US
- Website: http://www.recess.is
- Total disclosed funding: $5.2M
- Latest round: Series A (Oct 17, 2022)
- Investors on record: 5

## About

Recess Digital, Inc. is a brand activation platform focused on experiential sampling and partnerships, engaging target audiences through innovative marketing strategies in key environments.Founded in 2013 and headquartered in Venice, US, Recess Digital, Inc. specializes in experiential marketing. The company raised its first funding in 2022 through a SERIES A round, securing USD 5.00 mn from investors including Animal Capital and Spring Mountain Capital. Founders include Deuce Thevenow, Jack Shannon, Steven Padgett, and Tarena Zake, with Jack Shannon and Steven Padgett as current co-CEOs.Recess offers a comprehensive brand activation platform specializing in experiential sampling and partnership opportunities aimed at engaging target audiences across various demographics. The platform utilizes proprietary geo-targeting and audience-filtering technology to facilitate the scaling of sampling initiatives in specific markets. Recess's services cater to a diverse clientele, including consumer packaged goods (CPG) brands, beverage companies, and health and wellness products, with a focus on environments such as college campuses, fitness studios, and retail spaces. The platform allows brands to execute product sampling campaigns with measurable outcomes, enhancing brand awareness and consumer engagement. Recess operates primarily within the United States, targeting key urban areas and community-centric venues for brand activations and product trials.Recess generates revenue through partnerships and direct service offerings in the realm of experiential marketing and product sampling. The company structures its transactions primarily as B2B engagements, where brands pay for access to the platform's sampling services and targeted audience insights. Revenue activities may include fixed fees for sampling campaigns, leveraging partnerships with retailers and community venues to reach potential customers effectively. While specific pricing models and costs for service packages are not disclosed, Recess emphasizes a transparent pricing structure designed to align with client budgets and campaign objectives. The company's flagship offerings center around their sampling platform, enabling brands to execute high-impact marketing strategies and measure return on investment (ROI) effectively.In October 2022, Recess Digital, Inc. raised USD 5 million in SERIES A funding co-led by Spring Mountain Capital and Data Point Capital, with participation from Animal Capital and Aperiam Ventures. The company will use this funding for the software development of business reach, expanding engineering teams, and enhancing marketing and sales development processes. Future plans include launching new products aimed at further engaging audiences and expanding into additional urban markets in the US by the end of 2023.

## Funding rounds

- Series A, Oct 17, 2022, $5M — Spring Mountain Capital, Data Point Capital, Aperiam Ventures, Animal Capital
- Seed, Jun 1, 2018, $0.1M — Quake Capital Partners

## Investors

- Quake Capital Partners (https://capitalatlas.ai/funds/quake-capital-partners) — Seed
- Spring Mountain Capital (https://capitalatlas.ai/funds/spring-mountain-capital) — Series A
- Data Point Capital (https://capitalatlas.ai/funds/data-point-capital) — Series A
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Series A
- Animal Capital (https://capitalatlas.ai/funds/animal-capital) — Series A