# Recast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/recast

- Industry: Software
- Headquarters: New York, US
- Website: www.getrecast.com
- Total disclosed funding: $3.4M
- Latest round: Seed (Dec 15, 2022)
- Investors on record: 1

## About

Based in New York, US, and founded in 2018 by co-founders Michael Kaminsky and Thomas Vladeck, Recast, LLC operates as an artificial intelligence platform that optimizes marketing performance by measuring the true impact of marketing in real time. In December 2022, Recast, LLC raised USD 3.4 million in seed funding led by Lerer Hippeau Ventures.

Recast, LLC offers a platform for marketing mix modeling (MMM), forecasting, planning, and robust marketing optimization that can be used directly by marketing teams. The company's platform changes ROI over time, handles upper and lower funnel channels correctly, incorporates results of lift tests, and measures incremental media-driven revenue, revenue driven by promotion and key dates, and the revenue that would have occurred in the absence of media spend (organic/base sales). The company's client base includes Mockingbird, Firstleaf, Harry's, Breeo, Away, and Calibrate.

The company plans to use the seed funding to accelerate product development.

## Funding rounds

- Seed, Dec 15, 2022, $3.4M — Lerer Hippeau Ventures

## Investors

- Lerer Hippeau Ventures — Seed