# Rebuy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rebuy

- Industry: Internet
- Headquarters: Minneapolis, US
- Website: www.rebuyengine.com
- Total disclosed funding: $26M
- Latest round: Series A (Dec 23, 2022)
- Investors on record: 5

## About

Rebuy, LLC is a specialized ecommerce personalization platform for Shopify, offering advanced shopping tools that enhance customer engagement through tailored recommendations and customizable shopping experiences.Founded in 2019 by James Van Erck and John Erck and headquartered in Minneapolis, US, Rebuy, LLC focuses on optimizing ecommerce experiences. The company has raised a total of USD 21.56 mn in funding through Series A on December 23, 2022, led by M13 with participation from various other investors such as Dynamism Capital and R-Squared Ventures.  Rebuy has completed two deals to date, with a current company valuation of USD 72.005 mn.Rebuy is an ecommerce personalization platform designed specifically for Shopify, providing a suite of tools that enhance the shopping experience through tailored recommendations and customizable features. The core offerings include the Smart Cart, which is a highly advanced shopping cart with over 35 pre-built integrations, and the Bundle Builder, which allows customers to create personalized product bundles. Rebuy’s products facilitate dynamic bundling, AI-powered product recommendations, and targeted post-purchase ads, addressing issues like abandoned carts and customer engagement. The platform serves various clients in the beauty, health, fashion, and food and beverage sectors, primarily in North America, Europe, and Australia.Rebuy’s revenue model is centered around subscription services and partnerships with ecommerce brands via Shopify. Clients pay for access to Rebuy’s various personalization tools, enhancing their online shopping environments. The platform’s pricing structure reflects the value provided through features that increase customer engagement and sales conversion rates. Brands leverage Rebuy’s tools to customize their storefronts, with fees typically linked to the scale of operations and feature utilization. The company generates revenue from direct-to-consumer brands and B2B partnerships without disclosing specific revenue figures.In December 2022, Rebuy, LLC raised USD 21.56 mn in Series A funding to enhance its intelligence engine, expand platform capabilities, hire additional talent, and accelerate the development of new products such as Rebuy Search, Rebuy Intelligence Graph, and Visual Editor. The company plans to expand its presence into new geographic markets, focusing on North America, Europe, and Australia, aiming for a broader client base by 2024.

## Funding rounds

- Series A, Dec 23, 2022, $22M — Peterson Partners, M13, R-Squared Ventures, Sidekick Partners, Dynamism Capital
- Seed, Dec 15, 2021, $4.4M — Peterson Partners, Sidekick Partners

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Seed, Series A
- Sidekick Partners (https://capitalatlas.ai/funds/sidekick-partners) — Seed, Series A
- M13 (https://capitalatlas.ai/funds/m13) — Series A
- R-Squared Ventures — Series A
- Dynamism Capital (https://capitalatlas.ai/funds/dynamism-capital) — Series A