# Reboxed

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reboxed

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.reboxed.co
- Total disclosed funding: $1.9M
- Latest round: Seed (Dec 23, 2022)
- Investors on record: 2

## About

Reboxed Ltd is a UK-based company specializing in the refurbishment and sale of premium smartphones, particularly pre-loved iPhones and Samsung devices, promoting sustainable technology solutions.Founded in 2019 and headquartered in London, UK, Reboxed Ltd focuses on providing refurbished smartphones to environmentally conscious consumers. The company has successfully completed four deals, with the most recent funding round occurring on December 23, 2022, where they raised GBP 1.6 million in Seed funding led by ACF Investors. Phil Kemish and Matt Thorne, the founders, have previously contributed to the tech industry, with Phil Kemish currently serving as CEO. Reboxed Ltd has not undergone any significant pivots or operational changes since its establishment.Reboxed Ltd specializes in the sale of refurbished smartphones including premium certified pre-loved iPhones and Samsung devices. Their products include the latest models such as the iPhone 16 series and Samsung Galaxy S series, each undergoing a rigorous 70-point TechCheck® refurbishment process. This initiative rehomes perfectly functional high-spec handsets, addressing the issue of e-waste. The company's target market comprises environmentally conscious consumers and businesses seeking affordable and sustainable technology solutions, primarily in the UK and expanding to other European markets.Reboxed Ltd generates revenue through direct sales of refurbished smartphones, offering prices up to 40% lower than new devices. Their sales strategy includes a robust direct-to-consumer model and attractive financing options for flagship models like the iPhone 14 and Galaxy S24. The company also operates trade-in programs to enhance the circular economy, thereby fostering customer loyalty and repeat business.Following its Seed funding round in December 2022, which raised GBP 1.6 million and valued the company at GBP 9.91 million, Reboxed Ltd plans to utilize this capital to expand its growth and retail partner programs. The company aims to launch new products designed to enhance its refurbishment processes and is targeting expansion into additional European markets over the next year. This funding will be pivotal in supporting these initiatives and the development of their retail partnerships.

## Funding rounds

- Seed, Dec 23, 2022, $1.9M — Ministry of Sound, ACF Investors

## Investors

- Ministry of Sound — Seed
- ACF Investors (https://capitalatlas.ai/funds/acf-investors) — Seed