# reBLEND.co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reblend-co

- Industry: Food
- Headquarters: Denver, US
- Website: www.reblend.co
- Total disclosed funding: $2M
- Latest round: Seed (Jan 6, 2022)
- Investors on record: 6

## About

reBLEND.co is a company focused on producing and distributing frozen smoothie pops, catering to health-conscious consumers seeking nutritious snacks. Their innovative products help minimize food waste while delivering essential nutrients.Founded in 2018 in Denver, US, reBLEND.co specializes in crafting frozen smoothie pops from ingredients that might not meet visual standards but retain their nutritional value. The company has successfully completed a total of 3 deals, with the latest being a Seed round in January 2022, where they raised USD 1.5 mn led by True Wealth Ventures, along with several other investors. The co-founders, Anita de Wit and Kathryn Bernell, have a background in food innovation and entrepreneurship, which has propelled the company’s vision and growth in the health food sector.reBLEND specializes in the production and distribution of frozen smoothie pops that provide a convenient and nutritious option for consumers. Their products distill smoothies into portable pouches, effectively eliminating excess water and juice while retaining vital nutrients from fruits, vegetables, and superfoods. This innovative approach not only meets the demand for healthy snacks but also addresses food waste by utilizing ingredients that are flavorful yet miss aesthetic standards. reBLEND's offerings are marketed towards health-conscious individuals, busy parents, and fitness enthusiasts, and are available in select markets across the United States.reBLEND generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. Their transaction structure accommodates both individual and bulk buyers, facilitating a diverse purchasing structure. Products are accessible through various retail channels, including grocery stores and health food outlets, with an emphasis on their nutrient-rich frozen smoothie pops that cater to consumers seeking nutritious snacks free from added sugars. The pricing aligns with market standards for health-oriented frozen products, ensuring accessibility for both retail partners and end consumers.Following the Seed funding round in January 2022, reBLEND.co plans to utilize the USD 1.5 mn raised to support strategic hiring, expand into brick-and-mortar retail locations, enhance brand marketing efforts, and further develop their product line. They are targeting new markets for expansion, with a focus on areas showing a growing interest in health and wellness. Additionally, new products are being designed to cater to evolving consumer preferences, though specific release dates have yet to be announced.

## Funding rounds

- Seed, Jan 6, 2022, $1.5M — Captra Capital, True Wealth Ventures, Chicago Early Growth Ventures, Flagstaff Ventures, Dobson Avenue, Segal Ventures
- Seed, Sep 6, 2019, $0.6M — True Wealth Ventures

## Investors

- True Wealth Ventures (https://capitalatlas.ai/funds/true-wealth-ventures) — Seed
- Captra Capital — Seed
- Chicago Early Growth Ventures (https://capitalatlas.ai/funds/chicago-early-growth-ventures) — Seed
- Flagstaff Ventures (https://capitalatlas.ai/funds/flagstaff-ventures) — Seed
- Dobson Avenue (https://capitalatlas.ai/funds/dobson-avenue) — Seed
- Segal Ventures (https://capitalatlas.ai/funds/segal-ventures) — Seed