# Realync

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/realync

- Industry: Internet
- Headquarters: Indianapolis, US
- Website: www.realync.com
- Total disclosed funding: $1.1M
- Latest round: Seed (Oct 4, 2016)
- Investors on record: 4

## About

Realync Corp., based in the US, provides a suite of innovative video solutions tailored for the multifamily housing market, enhancing property marketing and tenant engagement through virtual tours and community communication tools.Realync Corp. specializes in video solutions for the multifamily housing sector. Founded in 2013 in Indianapolis, US, by Ani Rangarajan and Matt Weirich, the company has undergone significant strategic developments. It has successfully raised a total of USD 22.00 mn, with its latest funding round being a GROWTH round of USD 22.00 mn from Susquehanna Growth Equity on September 26, 2024. Realync has completed 6 deals to date.Realync, a Grace Hill Company, specializes in providing a comprehensive suite of digital solutions primarily focused on the multifamily housing market. Their core offerings include virtual touring tools, personalized video experiences for potential renters, and a platform for community communications. The virtual touring options enable prospective tenants to explore apartments remotely, significantly reducing the need for in-person visits. Additionally, Realync's services encompass video content creation for maintenance tutorials, community updates, and promotional materials, aimed at enhancing resident engagement. The company serves a broad client base that includes property management firms and multifamily operators across various geographic markets, including urban centers in the United States such as New York, Chicago, and Los Angeles, as well as expanding into regions with growing multifamily housing developments.Realync's revenue model is primarily based on subscription services tailored for multifamily property management companies. Clients engage with Realync by subscribing to their platform, which provides access to a range of video communication tools and virtual touring capabilities. The transactions typically involve annual or monthly subscription fees structured around the size of the property portfolio managed by the client. This model allows clients to leverage Realync's services to enhance their marketing efforts and improve leasing operations. Specific pricing details for these subscription services are determined based on the client's needs and the scale of services utilized, thereby ensuring flexibility and alignment with the operational requirements of multifamily teams. The company's flagship offerings, including its virtual touring system and video content creation services, are essential components of its value proposition to the multifamily housing sector.In September 2024, Grace Hill, LLC, a portfolio company of Aurora Capital Partners, acquired Realync Corp. from several investors, including Elmspring Accelerator and CBRE. This acquisition aims to bolster Grace Hill's virtual solutions and services in resident tours and communication sectors. Realync plans to enhance its product offerings by developing new video solutions designed specifically for improving online tenant engagement and exploring further integration of AI technologies. Additionally, the company is targeting expansion into emerging markets, particularly in suburban areas where multifamily developments are rapidly increasing, with an emphasis on broadening its presence by late 2025. The recent funding will support these initiatives, allowing Realync to innovate and expand its reach effectively.

## Funding rounds

- Seed, Oct 4, 2016, $1.1M — M25, VisionTech Partners, Meridian Street Capital, Charmides Capital

## Investors

- M25 (https://capitalatlas.ai/funds/m25) — Seed
- VisionTech Partners (https://capitalatlas.ai/funds/visiontech-partners) — Seed
- Meridian Street Capital (https://capitalatlas.ai/funds/meridian-street-capital) — Seed
- Charmides Capital — Seed