# Real Eats America

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/real-eats-america

- Industry: Food
- Headquarters: Geneva, US
- Website: www.realeats.com
- Total disclosed funding: $16M
- Latest round: Series A (Oct 26, 2021)
- Investors on record: 4

## About

Real Eats America Inc. is a meal preparation and delivery service that offers chef-prepared, nutritious meals, focusing on convenience for health-conscious consumers.Real Eats America, Inc. was founded in 2017 and operates out of Geneva, US. The company specializes in meal delivery services tailored to busy individuals and families. The latest funding round occurred on October 26, 2021, during which they raised USD 16.3 mn in a Series A round led by Hamilton Lane, with participation from GNC Holdings, Inc. and Excell Partners among others. The total amount raised by the company stands at USD 16.3 mn. No significant changes in business strategy or operations have been noted since its founding.Real Eats specializes in meal preparation and delivery services, focusing on providing customers with chef-prepared, nutritious meals delivered directly to their homes. Their offerings are designed for health-conscious consumers seeking convenient meal solutions without compromising on quality. Meals are crafted to meet specific dietary needs with a strong emphasis on fresh, high-quality ingredients. Targeting urban and suburban areas in the U.S., Real Eats serves busy professionals, families, and individuals looking for easy meal solutions.Real Eats generates revenue through direct-to-consumer sales of meal delivery services, structured around subscription plans that offer flexibility in meal selection and delivery frequency. Customers engage in a subscription model, selecting meals based on dietary preferences. The pricing reflects the quality of ingredients and preparation involved. Revenue streams may also include partnerships with fitness centers and health organizations that promote their services to members. Their flagship products highlight seasonal ingredients, fostering customer loyalty.Following their most recent funding round on October 26, 2021, Real Eats America, Inc. plans to utilize the USD 16.3 mn raised to facilitate a move into a new 80,000 square foot facility in Geneva, New York, and to enhance their product innovation pipeline. Additionally, the funding will support the launch of a new meal line anticipated to debut this year, further expanding their product offerings and market presence.

## Funding rounds

- Series A, Oct 26, 2021, $16M — Hamilton Lane, GNC Holdings, Inc., Excell Partners, Armory Square Ventures

## Investors

- Hamilton Lane (https://capitalatlas.ai/funds/hamilton-lane) — Series A
- GNC Holdings, Inc. — Series A
- Excell Partners (https://capitalatlas.ai/funds/excell-partners) — Series A
- Armory Square Ventures (https://capitalatlas.ai/funds/armory-square-ventures) — Series A