# Real Broker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/real-broker

- Industry: Real Estate Development & Operating Companies
- Headquarters: New York, US
- Website: www.joinreal.com
- Total disclosed funding: $6M
- Latest round: Series A (Feb 22, 2016)
- Investors on record: 1

## About

Real Broker, LLC is a technology-focused real estate company that streamlines the processes of buying, selling, and financing homes for agents and clients.Founded in 2014, Real Broker, LLC is based in New York, US. The company operates a proprietary platform known as reZEN, enhancing the productivity of real estate agents. The founders include Charles Honeycutt, Dan Logan, Daniel Waring, Matt Marino, Robert Elmore, Rosana Radford, Simon Zah, Stacey Fulton, Tamir Poleg, and Yariv Grinberg. The latest funding round was a GROWTH round in December 2020, where Insight Partners invested USD 20 mn, bringing the total amount raised to USD 20 mn.Real offers a suite of technology-driven services aimed at simplifying the home buying, selling, and financing processes. Its core offerings include the reZEN platform for real estate agents, One Real Mortgage for mortgage financing, and the Real Signature tool for transaction processes. WealthPlan is available to help agents track their earnings. The company's services primarily target agents, home buyers, and sellers across the US and Canada, notably in states like Florida, Texas, and Hawaii.Real generates revenue through commission splits, transaction fees, and additional services. Agents enjoy an 85/15 commission split, allowing them to retain 100% of earnings after capping, with no monthly fees. A five-tier revenue share plan further enhances agents' earning potential as they refer new agents who reach sales milestones.Real Broker, LLC plans to leverage its recent GROWTH funding of USD 20 mn from Insight Partners to accelerate product development and market expansion. The company is focusing on launching new features for its reZEN platform and expanding its services into additional markets in the US and Canada. By the end of 2021, Real aims to increase its footprint in states beyond its current operations, targeting regions with high demand for innovative real estate solutions.

## Funding rounds

- Series A, Feb 22, 2016, $6M — Magma Venture Partners

## Investors

- Magma Venture Partners (https://capitalatlas.ai/funds/magma-venture-partners) — Series A