# ReadyPulse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/readypulse

- Industry: Marketing/Advertising
- Headquarters: San Carlos, US
- Website: www.readypulse.com
- Total disclosed funding: $7M
- Latest round: Series A (Mar 31, 2015)
- Investors on record: 5

## About

ReadyPulse is a pioneering platform that connects brands with passionate influencers, enhancing brand advocacy through authentic storytelling and community engagement. The company focuses on delivering measurable results by leveraging influencer marketing strategies.ReadyPulse, founded in 2010 in San Carlos, US, operates as a platform that connects brands with influencers to drive authentic brand engagement. The company was acquired in April 2016 by Experticity, a portfolio company of Jammbid Investment Partners, Portland Trust, and Sorenson Capital, with undisclosed financial terms. ReadyPulse has executed a total of 4 deals since its inception, raising a total of USD 5.00 mn in funding, with its latest round being a Series A led by Rally Ventures and Walden Venture Capital. The company’s current valuation is USD 25.987 mn.ReadyPulse offers a robust influencer marketing platform that helps brands engage with influencers to generate authentic content and drive user engagement. Their services include influencer identification, campaign management, and performance analytics, tailored to meet the unique needs of brands across various industries. ReadyPulse's clientele includes numerous brands looking to enhance their outreach and credibility through influencer-driven marketing strategies.ReadyPulse generates revenue by partnering with brands that utilize its platform for influencer marketing campaigns. This B2B model allows brands to access a network of influencers who create and share genuine content that promotes products and services. Revenue is derived from the engagement level and the number of active campaigns run by brands on the platform, reinforcing brand integrity and user trust.Following its acquisition by Experticity, ReadyPulse plans to expand its services and product offerings to include new features that enhance collaboration between brands and influencers. The company aims to target new markets, particularly in Europe and Asia, by the end of 2023. Recent funding from the Series A round will be strategically invested in technology development to refine the influencer matching process and expand brand partnerships to facilitate deeper market penetration.

## Funding rounds

- Series A, Mar 31, 2015, $5M — Walden VC, Rally Ventures
- Seed, Apr 15, 2014, $2M — Divergent Ventures, Harmony Capital, Moxie Software, Inc.

## Investors

- Divergent Ventures (https://capitalatlas.ai/funds/divergent-ventures) — Seed
- Harmony Capital — Seed
- Moxie Software, Inc. — Seed
- Walden VC (https://capitalatlas.ai/funds/walden-vc) — Series A
- Rally Ventures (https://capitalatlas.ai/funds/rally-ventures) — Series A