# READYFOR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/readyfor

- Industry: Financial Services
- Headquarters: Tokyo, Japan
- Website: www.readyfor.jp
- Total disclosed funding: $27M
- Latest round: Series C (Jul 13, 2022)
- Investors on record: 10

## About

READYFOR Inc. is a crowdfunding platform that connects individuals and organizations seeking funding with potential backers, facilitating financial support for diverse projects across various categories.READYFOR Inc. was founded in 2011 in Tokyo, Japan, and serves as a crowdfunding platform designed to raise funds for projects through community support. The company has successfully completed a total of 4 deals, with its most recent funding round occurring on July 13, 2022, during which it raised JPY 1.7 billion in Series C financing. The investors in this round included Dai-ichi Life Insurance, JIC Venture Growth Investments, and for Startups Capital. The total amount raised by the company amounts to JPY 1.7 billion, and its current valuation is approximately JPY 15,904.377 million. The company is co-founded by Dmitry Sorokin and Haruka Mera, with Dmitry Sorokin serving as the CEO.READYFOR is a crowdfunding platform that enables users to raise funds for various projects by presenting their activities and aspirations to a wider audience. Users can seek financial support for initiatives in categories such as disaster relief, environmental protection, animal welfare, cultural preservation, and education. The platform has facilitated numerous connections between project initiators and supporters, fostering community-driven funding primarily within Japan, while also exploring opportunities for international projects aligned with its mission.READYFOR generates revenue through a commission-based model, taking a percentage from the funds raised by successful crowdfunding campaigns. Clients, including non-profit organizations and individuals, set funding goals, and upon achieving these goals, READYFOR collects its fee from the total amount raised. The platform supports direct transactions from backers to project initiators, enhancing user experience. Clients benefit from various support services, including promotional assistance and project management tools to optimize their campaigns, though specific pricing details for these services are not disclosed.In July 2022, READYFOR Inc. raised JPY 1.7 billion in Series C financing, which will be utilized for enhancing crowdfunding services, product development for new business ventures, marketing initiatives aimed at expanding its customer base, and recruitment efforts. The company plans to explore new markets beyond Japan, with specific strategies targeting international project engagements aligned with its crowdfunding mission. These efforts are part of READYFOR's growth strategy to enhance its platform and expand its operations globally.

## Funding rounds

- Series C, Jul 13, 2022, $12M — Dai-ichi Life Insurance, JIC Venture Growth Investments, for Startups Capital
- Series B, Mar 29, 2021, $9.1M — Globis Capital Partners, Salesforce Ventures, Venture Labo Investment, MUFG Innovation Partners, Aozora Corporate Investment, JIC Venture Growth Investments, Nanto Capital Partners
- Series A, Mar 29, 2019, $5.6M — Globis Capital Partners, Salesforce Ventures, Mistletoe

## Investors

- Globis Capital Partners (https://capitalatlas.ai/funds/globis-capital-partners) — Series A, Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- Mistletoe (https://capitalatlas.ai/funds/mistletoe) — Series A
- Venture Labo Investment (https://capitalatlas.ai/funds/venture-labo-investment) — Series B
- MUFG Innovation Partners (https://capitalatlas.ai/funds/mufg-innovation-partners) — Series B
- Aozora Corporate Investment (https://capitalatlas.ai/funds/aozora-corporate-investment) — Series B
- JIC Venture Growth Investments (https://capitalatlas.ai/funds/jic-venture-growth-investments) — Series B, Series C
- Nanto Capital Partners (https://capitalatlas.ai/funds/nanto-capital-partners) — Series B
- Dai-ichi Life Insurance — Series C
- for Startups Capital (https://capitalatlas.ai/funds/for-startups-capital) — Series C