# Reactrix Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reactrix-systems

- Industry: Marketing/Advertising
- Headquarters: Ramsey, US
- Website: www.reactrix.com
- Total disclosed funding: $56M
- Latest round: Series D (Feb 15, 2007)
- Investors on record: 5

## About

Reactrix Systems, Inc. develops interactive advertising solutions that transform consumer engagement through innovative media technology, primarily in high-traffic venues such as malls and theaters.Reactrix Systems, Inc. provides cutting-edge interactive advertising solutions, focusing on immersive experiences. The company is headquartered in Ramsey, US. It was co-founded by Heather Brooke and Robert H. The latest funding round was a Series D financing, amounting to USD 45.00 mn, participated by investors including D.E. Shaw Direct Capital and Menlo Ventures. The company has raised a total of USD 45.00 mn.Reactrix specializes in interactive advertising solutions primarily through its flagship product, the Reactrix STEPscape™. This innovative media technology provides immersive brand experiences in high-traffic environments such as malls, movie theaters, and hotels, enhancing consumer engagement with brands. By utilizing interactive displays, Reactrix facilitates a unique advertising approach that encourages active participation from users, effectively addressing the challenges of advertising avoidance prevalent in traditional media. The company serves a diverse client base that includes prominent brands aiming to elevate consumer interaction and brand recall. With a focus on major markets in the United States, Reactrix targets regions with significant foot traffic, ensuring maximum visibility and impact for its interactive advertising solutions.Reactrix generates revenue through partnerships with advertisers and brands, operating predominantly on a business-to-business (B2B) model. Clients engage with the company to leverage its interactive media solutions to enhance their marketing campaigns, which can include a variety of pricing structures tailored to specific advertising needs. These transactions often involve contracted agreements where brands pay for ad placements on Reactrix's STEPscape™ network, utilizing a pay-per-impression or pay-per-engagement model. The company’s revenue streams are bolstered by the measurable increase in brand recall and consumer intent to purchase, solidifying Reactrix's value proposition within the competitive landscape of out-of-home advertising.In February 2007, Reactrix Systems, Inc. raised USD 45.00 mn of Series D financing co-led by D.E. Shaw & Co. and Menlo Ventures, amongst others. This funding will support continued development of new interactive advertising products and expansion into new geographic markets. The company is aiming to expand its presence in the United States by targeting additional high-traffic areas and enhancing its product offerings to adapt to evolving consumer preferences.

## Funding rounds

- Series D, Feb 15, 2007, $45M — Menlo Ventures, Mobius Venture Capital, Worldview Technology Partners, TWP Private Wealth Management, D. E. Shaw & Co
- Series C, Dec 6, 2004, $11M — Mobius Venture Capital, Worldview Technology Partners, TWP Private Wealth Management

## Investors

- Mobius Venture Capital (https://capitalatlas.ai/funds/mobius-venture-capital) — Series C, Series D
- Worldview Technology Partners (https://capitalatlas.ai/funds/worldview-technology-partners) — Series C, Series D
- TWP Private Wealth Management (https://capitalatlas.ai/funds/twp-private-wealth-management) — Series C, Series D
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series D
- D. E. Shaw & Co (https://capitalatlas.ai/funds/d-e-shaw-co) — Series D