# Reactiv

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reactiv

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.reactivapp.com/
- Total disclosed funding: $5M
- Latest round: Seed (Oct 11, 2024)
- Investors on record: 5

## About

Reactiv Inc., based in Toronto, Canada, offers a pioneering platform for mobile commerce, enabling businesses to create engaging mobile app experiences without app downloads, thereby enhancing customer interaction and facilitating product purchases.Founded in 2023, Reactiv Inc. operates from Toronto, Canada, providing solutions for mobile commerce. The company was established by founders Michael Pezzi, Ross Correia, Vikash Jha, Zachary Elias, and Zack Elias. CEO Ross Correia leads the company, which has achieved a total of 2 deals. On October 11, 2024, Reactiv raised USD 5 mn in Seed funding led by Bonfire Ventures, with participation from Alumni Ventures Group, Anthemis Group, Daher Capital, and Foxe Capital. This funding round represents the total amount raised to date.Reactiv specializes in creating an innovative mobile commerce platform that allows businesses to launch engaging app-like experiences without traditional app downloads. Key offerings include Reactiv Clips, which simplify product browsing and purchasing through personalized push notifications, enhancing customer engagement and improving conversion rates. Targeting primarily e-commerce brands on platforms like Shopify, Reactiv facilitates effective customer engagement across various channels, including social media and digital marketing, with its solutions available in markets such as North America, Europe, and parts of Asia.Reactiv generates revenue through partnerships with e-commerce businesses, particularly with Shopify users. Their model integrates Reactiv Clips into clients' marketing funnels, enabling retargeting of potential customers who interact with advertisements or social media. Pricing likely involves subscription fees or usage-based pricing, granting clients access to features such as push notifications and custom integrations. This business structure aligns well with B2B and direct-to-consumer models, resulting in a revenue stream influenced by the success of their solutions in driving customer purchases.In October 2024, Reactiv Inc. secured USD 5 mn in Seed funding, led by Bonfire Ventures, to enhance its AI platform, expand customer acquisition, and accelerate mobile commerce product development. The company aims to launch new products aimed at improving user experience and engagement over the upcoming year. Reactiv also plans to expand its services into new markets, specifically targeting regions in Europe and Asia by late 2025, to broaden its customer base and enhance its market presence.

## Funding rounds

- Seed, Oct 11, 2024, $5M — Anthemis, Daher Capital, Alumni Ventures Group, Bonfire Ventures, Foxe Capital

## Investors

- Anthemis (https://capitalatlas.ai/funds/anthemis) — Seed
- Daher Capital — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Bonfire Ventures (https://capitalatlas.ai/funds/bonfire-ventures) — Seed
- Foxe Capital (https://capitalatlas.ai/funds/foxe-capital) — Seed