# Reaction

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reaction

- Industry: Construction
- Headquarters: Austin, US
- Website: www.reactionhousing.com
- Total disclosed funding: $5.1M
- Latest round: Series A (Jan 22, 2015)
- Investors on record: 4

## About

Reaction Inc. specializes in creating innovative modular housing solutions that address contemporary living needs, focusing on efficiency, sustainability, and adaptability for various environments.Founded in 2010 in Austin, US, Reaction Inc. provides modular housing units designed for rapid assembly. The company has successfully completed five deals, with its most recent funding round being a Series A on January 22, 2015, raising USD 3.52 mn led by Riverwood Capital with participation from MI Ventures, Rothenberg Ventures, and ff Venture Capital. The current valuation of the company is USD 39.48 mn, and it has no known subsidiaries or parent companies. Founders Andrew Shikora and Brad Hitch have a history of fostering innovative housing solutions.Reaction Housing specializes in innovative housing solutions designed to address the pressing needs of modern living. Their primary product offerings include modular housing units that utilize advanced technology to enhance efficiency, sustainability, and livability. These units are engineered for rapid assembly and disassembly, catering to various needs such as emergency housing, temporary living solutions, and permanent residences. The company serves a diverse client base, including government agencies, non-profit organizations, and private developers, with operations spanning North America, Europe, and select regions in Asia, aiming to alleviate housing shortages and improve living quality.Reaction Housing generates revenue through a combination of direct sales and partnerships with government entities and private organizations. The company engages in B2B transactions, supplying modular housing units to construction companies and humanitarian organizations under project-based agreements. Pricing is based on the size and specifications of the housing units, with tiered plans available based on order quantity and customization. The demand for their flagship products contributes significantly to their revenue stream, addressing the need for efficient and sustainable housing solutions.Reaction Inc. plans to further its product line with upcoming modular housing units designed for specific client needs, targeting a launch within the next year. The company is also looking to expand into new geographic markets, including additional regions in Europe and Asia, aiming to establish a presence by 2025. The recent Series A funding of USD 3.52 mn will be utilized to support these product developments and market expansions, enhancing their capacity to deliver innovative housing solutions globally.

## Funding rounds

- Series A, Jan 22, 2015, $3.5M — Riverwood Capital, ff Venture Capital, MI Ventures, Rothenberg Ventures
- Seed, Feb 18, 2014, $1.5M — Riverwood Capital, ff Venture Capital, MI Ventures, Rothenberg Ventures

## Investors

- Riverwood Capital (https://capitalatlas.ai/funds/riverwood-capital) — Seed, Series A
- ff Venture Capital (https://capitalatlas.ai/funds/ff-venture-capital) — Seed, Series A
- MI Ventures (https://capitalatlas.ai/funds/mi-ventures) — Seed, Series A
- Rothenberg Ventures (https://capitalatlas.ai/funds/rothenberg-ventures) — Seed, Series A