# Reactful

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reactful

- Industry: Internet
- Headquarters: Goleta, US
- Website: www.reactful.com
- Total disclosed funding: $2.4M
- Latest round: Series A (Jan 18, 2018)
- Investors on record: 5

## About

Reactful, Inc. specializes in innovative digital infrastructure solutions, focusing on website hosting and management services to enhance performance, scalability, and security for businesses.Founded in 2014 and headquartered in Goleta, US, Reactful, Inc. provides digital infrastructure solutions for website hosting and management. The company was acquired in September 2022 by Metadata, Inc., from a group of investors including UpWest Labs and AOL Ventures. CEO Leifur Thordarson leads the company as it continues to evolve in the tech landscape.Reactful, Inc. offers a variety of digital infrastructure solutions, primarily centered on website hosting and management services. Its core offerings focus on optimizing website performance, scalability, and security. Services include managed hosting, automated backups, and performance monitoring, catering to small to medium-sized enterprises, e-commerce platforms, and digital agencies across North America and Europe. The company addresses critical needs such as downtime prevention, speed optimization, and data security, enabling clients to strengthen their online presence.The company generates revenue through a subscription-based model, wherein clients pay a monthly or annual fee for its hosting services. Reactful employs tiered pricing plans that accommodate various service levels and resource allocations, allowing clients to select packages tailored to their needs. The flagship offerings align with higher-tier plans that provide additional features like enhanced security and dedicated support. The firm also diversifies its revenue streams through partnerships with web developers and digital marketing agencies, ensuring a steady revenue flow while maintaining a loyal customer base reliant on the reliability and scalability of its hosting solutions.Following its acquisition by Metadata, Inc. in September 2022, Reactful, Inc. is poised to expand its product offerings in the market. The company aims to roll out new products that enhance its digital infrastructure solutions, with specific release dates to be announced. Additionally, Reactful plans to target new geographical markets for expansion, although specific regions have yet to be disclosed. The capital from the recent acquisition will be allocated towards these growth initiatives, enabling the company to enhance its market presence.

## Funding rounds

- Series A, Jan 18, 2018 — Inspiration Ventures
- Seed, Sep 6, 2016, $1.4M — AOL Ventures, Inspiration Ventures, Shaked Ventures, Phi Square Holdings SA
- Series A, Aug 13, 2015, $1M — AOL Ventures, Inspiration Ventures, Shaked Ventures
- Seed, Apr 15, 2013, $0M — UpWest

## Investors

- UpWest (https://capitalatlas.ai/funds/upwest) — Seed
- AOL Ventures (https://capitalatlas.ai/funds/aol-ventures) — Series A, Seed
- Inspiration Ventures (https://capitalatlas.ai/funds/inspiration-ventures) — Series A, Seed
- Shaked Ventures (https://capitalatlas.ai/funds/shaked-ventures) — Series A, Seed
- Phi Square Holdings SA — Seed