# ReachForce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/reachforce

- Industry: Software
- Headquarters: Austin, US
- Website: www.reachforce.com
- Total disclosed funding: $15M
- Latest round: Series B (Jan 31, 2011)
- Investors on record: 5

## About

ReachForce is a B2B customer data platform that enhances lead generation and business targeting through the integration of first-party and third-party data alongside CRM systems.Founded in 2005 in Austin, US, ReachForce operates as a customer data platform, focusing on lead generation and business targeting. The company has undergone strategic pivots to strengthen its offerings. It raised a total of USD 4.6 mn in a Series B round led by MK Capital on January 31, 2011, with participation from GSA Venture Partners, Aprimo LLC, and Initiate Systems. The company has secured a total funding of USD 4.6 mn, resulting in a current valuation of USD 9.39 mn. The founder, Thomas Cusack, has a history of entrepreneurship in the tech sector.ReachForce provides a comprehensive B2B customer data platform that integrates first-party data, third-party data, and CRM systems to optimize lead generation. Its main offerings include The Graph, which enriches customer profiles using over 30 data sources, and The Studio, a platform designed for sales and marketing teams to analyze their Total Addressable Market (TAM) and Ideal Buyer Profile (ICP). These tools assist clients, particularly in technology, finance, and healthcare sectors, in enhancing sales engagement and marketing strategies.ReachForce operates on a subscription-based revenue model, allowing clients to utilize its data integration and enrichment tools on an annual basis. Clients can choose from various service tiers to suit their data and analytic needs. This model is advantageous for B2B companies, offering continuous access to enriched data that enhances campaign performance. While specific pricing details are not publicly disclosed, flagship services like The Graph and The Studio are essential to this revenue framework, providing insights that drive demand generation.ReachForce plans to leverage its most recent funding of USD 4.6 mn from the Series B round to enhance its product offerings and expand into new markets. Future product developments are anticipated, focusing on enhancing the capabilities of their existing tools. The company aims to penetrate further into North America and Europe, targeting specific industries to refine its market positioning by the end of 2012.

## Funding rounds

- Series B, Jan 31, 2011, $4.6M — MK Capital, GSA Venture Partners, Aprimo LLC, Initiate Systems
- Series A, Jan 22, 2010, $1.7M — GSA Venture Partners
- Series B, Dec 7, 2007, $5M — G51, GSA Venture Partners
- Series A, May 31, 2007, $3.3M — G51

## Investors

- G51 (https://capitalatlas.ai/funds/g51) — Series A, Series B
- GSA Venture Partners (https://capitalatlas.ai/funds/gsa-venture-partners) — Series B, Series A
- MK Capital (https://capitalatlas.ai/funds/mk-capital) — Series B
- Aprimo LLC — Series B
- Initiate Systems — Series B