# Razoom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/razoom

- Industry: Software
- Headquarters: Rio de Janeiro, Brazil
- Website: www.razoom.com.br
- Latest round: Seed (Jan 1, 2014)
- Investors on record: 1

## About

Razoom SA is a Brazilian coupon and discount aggregator that connects consumers with promotional codes and offers from various online retailers, enhancing cost-effective shopping experiences.Founded in 2014 by Raphael Faria in Rio de Janeiro, Brazil, Razoom SA operates as a coupon aggregation platform. The company has successfully completed two deals, with its most recent deal occurring on September 1, 2016, when it received venture funding from Bossa Nova Investimentos.Razoom operates as a prominent coupon and discount aggregator, providing customers access to a broad range of promotional codes and offers across various online retailers. The core focus of Razoom's service is to facilitate savings for consumers by offering valid discount coupons from well-known brands such as Amazon, Americanas, and Sephora, enabling consumers to make cost-effective purchases. Users can navigate through different categories—including electronics, beauty, and health—allowing for targeted shopping experiences. Razoom’s platform primarily serves a diverse customer base in Brazil and other Portuguese-speaking markets, appealing to both individual consumers seeking discounts and businesses looking to enhance their promotional strategies. The coupons available through Razoom are frequently updated, ensuring that users have access to the latest deals and promotions, which are often valid within specific time frames to create urgency and encourage shopping.Razoom's revenue model is centered around affiliate partnerships with various retailers, where the company earns commission on sales generated through the use of its discount coupons. Transactions typically occur through a straightforward process: customers utilize Razoom's codes at checkout on partner sites, and upon successful completion of the purchase, Razoom receives a percentage of the sale. This model is particularly effective in the e-commerce sector, where the company collaborates with a wide network of retailers to provide exclusive deals. Razoom’s offerings include flagship services such as cashback options and promotional events like Black Friday, enhancing its attractiveness to both consumers and retailers. These transactional partnerships are structured to maximize efficiency and customer satisfaction, promoting a cycle of repeat users and increased sales for affiliated brands.Following its venture funding in September 2016, Razoom plans to enhance its platform with new features aimed at improving user engagement and expanding its service offerings. The company intends to explore entry into additional Portuguese-speaking markets beyond Brazil, although specific regions and timelines for this expansion have not been disclosed. Recent funding will support the development of new products and marketing strategies to facilitate this growth.

## Funding rounds

- Seed, Jan 1, 2014 — 21212 Digital Accelerator

## Investors

- 21212 Digital Accelerator (https://capitalatlas.ai/funds/21212-digital-accelerator) — Seed