# Raybaby

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/raybaby

- Industry: Consumer Products
- Headquarters: Virginia Beach, US
- Website: www.raybaby.us
- Total disclosed funding: $1M
- Latest round: Seed (May 5, 2021)
- Investors on record: 3

## About

Raybaby, founded in 2015 and based in Virginia Beach, US, specializes in advanced baby monitoring technology, offering innovative solutions for parents to track their child's sleep and breathing patterns safely and effectively.Raybaby is dedicated to developing advanced baby monitoring solutions. Founded in 2015 in Virginia Beach, US, the company has successfully raised USD 1.00 mn through its Seed funding round led by Anthill Ventures, with the most recent deal occurring on May 5, 2021. The founder's background and other historical details are not disclosed, nor are there mentions of company pivots or subsidiaries.Raybaby specializes in developing advanced baby monitoring technology, primarily through its flagship product, the raybaby monitor. This device is engineered to monitor a baby's sleep and breathing patterns without direct contact, utilizing sophisticated technology that ensures safety and reliability. The monitor functions effectively even when the baby is swaddled, providing HD video with night vision and two-way audio capabilities. Designed with input from Johnson & Johnson and HAX as part of their consumer health device program, the raybaby monitor is aimed at parents seeking a secure and innovative solution for tracking their child's well-being. The company serves a diverse clientele, including new parents and caregivers, and markets its products primarily in North America, Europe, and Asia, focusing on regions where demand for high-tech baby safety products is increasing.The company's revenue is generated primarily through direct sales of its raybaby monitor to consumers via its online platform. Customers can purchase the monitor outright, with potential options for subscription-based services through the accompanying raybaby app, which offers additional features for monitoring and tracking the baby's health data. The pricing structure reflects a premium positioning in the market, catering to parents who value advanced technology and enhanced safety features for their children. The raybaby monitor is targeted directly at consumers, emphasizing the benefits of its non-invasive monitoring capabilities. This revenue model is further supported by partnerships within the health technology sector, contributing to a robust sales framework that aligns with the company's mission of ensuring baby safety and well-being.Raybaby plans to utilize the recent Seed funding of USD 1.00 mn raised on May 5, 2021, to advance its product development and expand market reach. The company is focused on launching new features for the raybaby monitor and exploring strategic entry into emerging markets in Asia and Europe by the end of 2022. This expansion aims to meet the growing demand for innovative baby monitoring solutions in these regions.

## Funding rounds

- Seed, May 5, 2021 — SOSV, HAX
- Series A, Mar 12, 2018 — SOSV
- Seed, Nov 25, 2017, $1M — Anthill Ventures

## Investors

- Anthill Ventures (https://capitalatlas.ai/funds/anthill-ventures) — Seed
- SOSV (https://capitalatlas.ai/funds/sosv) — Series A, Seed
- HAX — Seed