# Rattle Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rattle-software

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.gorattle.com
- Total disclosed funding: $29M
- Latest round: Series A (Feb 16, 2022)
- Investors on record: 5

## About

Rattle Software Inc., based in California, US, is a sales execution platform that enhances pipeline visibility and promotes effective sales behaviors, ensuring organizations operate with optimal efficiency and informed decision-making.Founded in 2020, Rattle Software Inc. operates as a sales execution platform that integrates with CRM systems, primarily Salesforce, and collaboration tools like Slack. The company was established by Apoorva Verma, Milan Singh, and Sahil Aggarwal, with Sahil serving as the CEO. Rattle has completed a total of 2 deals, the most recent being a Series A funding round on February 16, 2022, in which the company raised USD 26.14 mn led by Insight Partners, along with participation from GV, Sequoia Capital, and Lightspeed Venture Partners. The total amount raised by Rattle to date is USD 26.14 mn, with a current company valuation of USD 135.18 mn.Rattle is a comprehensive sales execution platform designed to enhance pipeline visibility, provide risk insights, and promote effective sales behaviors across organizations. The platform integrates seamlessly with existing customer relationship management (CRM) systems, particularly Salesforce, and collaboration tools like Slack. Key features include the CRM Data Agent, which validates and updates CRM data in real-time, and Deal Rooms, which consolidate critical conversations and provide actionable insights through AI-powered summaries. Rattle’s solutions cater primarily to revenue teams within various sectors, supporting use cases such as pipeline management, coaching, and operational efficiency by addressing challenges related to data hygiene and sales execution efficacy. The platform has found traction in markets across North America, Europe, and parts of Asia, serving a diverse clientele that includes companies like Litmus, Oyster, and Sendoso.Rattle's revenue model is predominantly based on a subscription structure, where businesses subscribe to access the platform's features and tools tailored for sales teams. The company offers flexible pricing plans designed for different organizational needs, although specific pricing details for individual services are not disclosed. Revenue is generated through partnerships with businesses that utilize Rattle's technology to improve their sales processes, indicating a B2B transaction structure where the firm directly engages with clients to enhance their operational capabilities. The platform has demonstrated its value by significantly improving sales execution and forecasting accuracy for organizations, which in turn fosters ongoing client relationships and revenue generation opportunities. Rattle continues to expand its customer base by targeting efficiency-driven companies looking to leverage advanced technology for sales optimization.In February 2022, Rattle Software Inc. raised USD 26.14 mn in Series A funding, led by Insight Partners with participation from GV, Sequoia Capital, and Lightspeed Venture Partners. The company plans to use the funding to boost its go-to-market teams and expand the platform ecosystem. Rattle is working on designing new products to enhance its offerings and is aiming to penetrate additional markets in Europe and Asia by the end of 2023.

## Funding rounds

- Series A, Feb 16, 2022, $26M — Lightspeed Venture Partners, Hong Shan, Insight Partners, GV
- Seed, Aug 31, 2021, $2.8M — Lightspeed Venture Partners, Hong Shan, iSeed

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed, Series A
- Hong Shan — Seed, Series A
- iSeed (https://capitalatlas.ai/funds/iseed) — Seed
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A
- GV (https://capitalatlas.ai/funds/gv) — Series A