# Rally

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rally

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.rallyrd.com
- Total disclosed funding: $68M
- Latest round: Series B (Oct 13, 2021)
- Investors on record: 13

## About

Based in New York, US, and founded in 2016, RSE Markets, Inc., trading under the name Rally, operates as a provider of an online platform that allows users to sell and purchase equity shares in collectible assets. The company started its business with an investment platform for collectible cars, and later expanded its business to other collectible assets such as arts, archives, and cards. In February 2024, Rally raised USD 3.97 million in venture funding from investors. The round was part of a larger USD 4.35 venture funding.

The company provides a platform that users can buy shares in collectible assets. The assets can be categorized into six -- sports collection, books, cards, comics, cars and NFTs.

The company drives revenue by taking a sourcing fee as the underwriter of the initial offering. It takes a position in each asset, up to 10 percent of shares in total.

## Funding rounds

- Series B, Oct 13, 2021, $14M — Bertelsmann Digital Media Investments, LionTree, Thirty5 Ventures, Animal Capital, Wheelhouse 360
- Series B, Apr 30, 2021, $27M — Accel, Upfront, Social Leverage Capital
- Series A, Sep 29, 2020, $17M — Upfront, Relay Ventures, Global Brain, Raptor Capital Management, Porsche Ventures
- Series A, Sep 27, 2018, $7M — Upfront
- Seed, Jan 25, 2018, $2.6M — Social Leverage Capital, Columbus Nova Private Equity Partners

## Investors

- Social Leverage Capital (https://capitalatlas.ai/funds/social-leverage-capital) — Seed, Series B
- Columbus Nova Private Equity Partners (https://capitalatlas.ai/funds/columbus-nova-private-equity-partners) — Seed
- Upfront (https://capitalatlas.ai/funds/upfront) — Series A, Series B
- Relay Ventures (https://capitalatlas.ai/funds/relay-ventures) — Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- Raptor Capital Management (https://capitalatlas.ai/funds/raptor-capital-management) — Series A
- Porsche Ventures (https://capitalatlas.ai/funds/porsche-ventures) — Series A
- Accel (https://capitalatlas.ai/funds/accel) — Series B
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series B
- LionTree (https://capitalatlas.ai/funds/liontree) — Series B
- Thirty5 Ventures (https://capitalatlas.ai/funds/thirty5-ventures) — Series B
- Animal Capital (https://capitalatlas.ai/funds/animal-capital) — Series B
- Wheelhouse 360 (https://capitalatlas.ai/funds/wheelhouse-360) — Series B