# Rally.org

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rally-org

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.rally.org
- Total disclosed funding: $11M
- Latest round: Series A (Dec 6, 2013)
- Investors on record: 7

## About

Rally.org is an online fundraising platform that enables individuals and organizations to create and manage crowdfunding campaigns, fostering community engagement and support for various causes.Founded in 2009 in San Francisco, US, Rally.org provides a platform for crowdfunding efforts. The company has conducted three funding deals, with its latest being a Series A round in December 2013, where it raised USD 2.6 mn led by Floodgate and participated by MITA Ventures and Relay Ventures. The founder, Brandon Gravley, has previously contributed to entrepreneurial ventures prior to establishing Rally.org.Rally.org offers a comprehensive online fundraising platform designed to facilitate crowdfunding efforts for individuals and organizations. Its core services include creating fundraising campaigns that leverage personal narratives to engage donors, thereby encouraging community-building among diverse supporter networks. The platform caters primarily to non-profits, NGOs, and public sector entities, aiming to enhance their online fundraising capabilities. Additionally, the introduction of RallyPay provides specialized payment solutions tailored for non-profits and fundraisers, improving donation conversion rates and enhancing user data retention. Rally.org primarily serves markets in North America and Europe, addressing the growing demand for streamlined online fundraising solutions.Rally.org generates revenue through transaction fees associated with fundraising campaigns and services offered on its platform, including RallyPay. The business model typically involves charging a percentage of the funds raised, incentivizing the company to support successful campaigns. Clients, including non-profits and individual fundraisers, create accounts to initiate fundraising efforts, utilizing RallyPay's transaction tools for seamless payment processing. Pricing structures may include tiered service levels based on the scale of fundraising initiatives, allowing clients to select plans that best fit their needs. RallyPay particularly enhances the financial viability of fundraising campaigns by offering payment solutions designed to maximize donation potential and improve the overall fundraising experience for users.In December 2013, Rally.org secured USD 2.6 mn in a Series A financing led by Floodgate, with participation from Relay Ventures and new investor MITA Ventures. Future growth plans focus on the development of new fundraising products and enhancements to RallyPay, aimed at improving user experience and expanding transaction capabilities. The company aims to expand its market presence within North America and Europe by leveraging recent funding to enhance its platform offerings and marketing strategies to attract a broader user base.

## Funding rounds

- Series A, Dec 6, 2013, $2.6M — Relay Ventures, Floodgate, MITA Ventures
- Series A, Jun 26, 2012, $7.9M — Relay Ventures, Greylock Partners, GV, Floodgate, Collaborative Fund
- Seed, Dec 13, 2010 — Greylock Partners, SV Angel, Floodgate

## Investors

- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed, Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Seed, Series A
- Relay Ventures (https://capitalatlas.ai/funds/relay-ventures) — Series A
- GV (https://capitalatlas.ai/funds/gv) — Series A
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Series A
- MITA Ventures (https://capitalatlas.ai/funds/mita-ventures) — Series A