# Rainforest Life Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rainforest-life-pte

- Industry: Financial Services
- Headquarters: Singapore, Singapore
- Website: www.rainforest.life
- Total disclosed funding: $99M
- Latest round: Series B (Sep 8, 2025)
- Investors on record: 15

## About

Rainforest Life Pte Ltd. specializes in the acquisition and growth of e-commerce brands, focusing on home goods and mother & baby products while leveraging advanced technology for market expansion.Rainforest Life Pte Ltd., founded in 2020 and headquartered in Singapore, operates as an e-commerce aggregator. The company is co-founded by JJ Chai, who also serves as CEO, alongside Jason Tan and Per-Ola Röst. Rainforest has completed seven deals to date, with its most recent transaction occurring on October 4, 2023, where it raised USD 21.5 mn in VENTURE DEBT from investors including Insignia Ventures Partners, January Capital, Monk's Hill Ventures, and Southern Capital Group. The total amount raised by the company stands at USD 0.010 mn.Rainforest operates as an e-commerce aggregator and brand builder, focusing on the acquisition and growth of e-commerce brands, particularly within the home goods and mother & baby product categories. The company offers a wide range of innovative products tailored to consumer needs, supported by an in-house team of marketers, product innovators, and operational experts. Rainforest targets brands that generate annual profits of USD 200,000 or more, using advanced technology and strategic marketing to enable geographical expansion and omnichannel distribution.For the fiscal year ending December 2023, Rainforest recorded a revenue of USD 54.66 mn and an EBITDA of USD 11.435 mn. The company engages in business transactions through the acquisition of e-commerce brands, facilitating seamless integration into its operational framework while emphasizing strategic value during the acquisition process.In October 2023, Rainforest Life Pte Ltd. raised USD 21.5 mn in VENTURE DEBT to fund the acquisition of new e-commerce brands, enhance product development, and improve its platform capabilities. The company aims to broaden its market presence and will focus on expanding into new international markets. Specific target markets have not yet been disclosed, but the strategic utilization of this funding will support their growth initiatives.

## Funding rounds

- Series B, Sep 8, 2025, $29M — Accel, Matrix Partners, Tech Square Ventures, Infinity Ventures
- Series A, Jun 1, 2024, $20M — Matrix Partners
- Series A, Dec 7, 2022, $43M — Southern Capital Group, Monk's Hill Ventures, Fushia Investments, Insignia Ventures Partners, Orellana Solar Thermal Plant, January Capital, NordStar Capital, Crossbeam Venture Partners, The Lo and Behold Group
- Seed, May 14, 2021, $6.6M — Green Acre Capital, Insignia Ventures Partners, NordStar Capital, Daily Byte

## Investors

- Green Acre Capital (https://capitalatlas.ai/funds/green-acre-capital) — Seed
- Insignia Ventures Partners (https://capitalatlas.ai/funds/insignia-ventures-partners) — Seed, Series A
- NordStar Capital (https://capitalatlas.ai/funds/nordstar-capital) — Seed, Series A
- Daily Byte — Seed
- Southern Capital Group (https://capitalatlas.ai/funds/southern-capital-group) — Series A
- Monk's Hill Ventures (https://capitalatlas.ai/funds/monk-s-hill-ventures) — Series A
- Fushia Investments — Series A
- Orellana Solar Thermal Plant — Series A
- January Capital (https://capitalatlas.ai/funds/january-capital) — Series A
- Crossbeam Venture Partners (https://capitalatlas.ai/funds/crossbeam-venture-partners) — Series A
- The Lo and Behold Group — Series A
- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series A, Series B
- Accel (https://capitalatlas.ai/funds/accel) — Series B
- Tech Square Ventures (https://capitalatlas.ai/funds/tech-square-ventures) — Series B
- Infinity Ventures (https://capitalatlas.ai/funds/infinity-ventures) — Series B